BANKNOTES minted by #paid artwork

The hype-cycle history of gaming: From E.T. to Cyberpunk 2077

BANKNOTES minted by #paid

English - April 14, 2022 04:00 - 25 minutes - 23 MB
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Oh, Cyberpunk 2077. Why’d you need to represent everything that’s wrong with the gaming industry?

Maybe we needed a reminder that creating a beloved game means prioritizing development over marketing. Maybe we needed a meaningful conversation about the disconnect between upper management and development teams at gaming companies. Maybe we needed to acknowledge that decisions made based on profit alone sometimes produce a bad product. 

Cyberpunk 2077 is one of the most expensive games ever made, with a production cost of $174 million and a marketing budget of $142 million. While it may be normal for a game’s marketing budget to take up 45% of its total costs, Cyberpunk 2077 is at least a cautionary tale about what can go wrong when a game’s hype-cycle is more important than the product’s quality. ...  (READ MORE)