Social media trends to watch for in 2022
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English - January 12, 2022 18:54 - 15 minutes - 14.1 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
If you want to amp up your social media game and come face-to-face with a significant Gen Z audience, TikTok is the place to be.
Many other social media platforms are taking note, too. We’re seeing a shift toward TikTok’s short-form, snackable video content concept with platforms shifting focus to similar offerings (like Instagram Reels, Facebook Stories, and YouTube Shorts).
In 2021 TikTok has more than a billion active users, and brands have only just started waking up to the advertising opportunities this bite-sized content platform offers when it comes to brand/consumer interactions. This platform allows brands to get in front of new audiences while giving creators a stage on which they can spotlight their individual creative talents (and achieve impressive results).