Product line diversification: How and why DTC brands are expanding from their core offerings
BANKNOTES minted by #paid
English - October 14, 2021 15:18 - 13 minutes - 12.4 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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The old DTC was simple, and it worked. Brands would launch a flagship product, promote it heavily via paid ads on social media, and sales would roll in. Early adopters of this strategy did well, and their customer bases grew quickly...(Continue).