Nosto launches new shoppable Instagram functionality

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English - May 02, 2022 04:00 - 3 minutes - 2.82 MB
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Ecommerce personalization and customer experience platform Nosto has announced the release of shoppable Instagram functionality, adding its product to a growing market of softwares looking to help brands make the most of their creator partnerships and user generated content.

“Our new Shoppable Instagram module lets brands repurpose Instagram (IG) content to be featured across their online stores and made ‘shoppable’ (in other words, can be tagged with products that shoppers can click through to in streamlining their paths-to-purcahse),” a Nosto blog post states. “Shoppable Instagram lets brands pull from the visuals they’re tagged in on IG, are mentioned in, as well as those they’ve posted themselves.” ... (READ MORE)