Natalie Sportelli from Thingtesting on the importance of online reviews, how to leverage UGC, and DTC trends
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English - April 11, 2022 15:24 - 11 minutes - 10.7 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Abercrombie & Fitch's approach to marketing: Then and now
User-generated content works magical wonders on me. Show me a product review from another user saying I need something, and I usually buy it.
My husband, on the other hand, is not such an easy sell. He begins the purchasing journey the same way most informed and careful consumers do—by diving deep into product research.
As it turns out, my snap purchasing decisions put me in the minority. When it comes to influencing purchases, what other people think about a product matters—a great deal. In fact, 99% of consumers read reviews before making an online purchase, and 98% consider them an integral part of the purchasing process... (Read more).