Michelin's approach to marketing: Then and now

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English - November 25, 2021 18:09 - 24 minutes - 22.1 MB
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When brothers Edouard and Andre Michelin took over their grandfather’s family business in the 1880s, it was in the hopes of reviving a failing company. Michelin et Cie. mainly made vulcanized rubber products for agriculture, small tools, and other farm equipment. But in 1889, a cyclist came sniffing around their rubber factory, hoping to repair his flat tire ... (Continue).