How marginalized creators are using “algospeak” to bypass the algorithms and reach wider audiences
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English - January 10, 2023 05:00 - 10 minutes - 9.71 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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It’s known as “algospeak,” and its premise is simple. Some online platforms use algorithms to censor or ban content by seeking out key phrases. Creators find sneaky ways of not saying those phrases while still getting their basic meaning across to their audience. Algorithms becomes Al Gore Rhythms. Dead becomes unalive. Sex becomes seggs. It’s not just a snarky way to avoid TikTok or Twitter dinging your content and sending you to the digital equivalent of a timeout. For some, it’s a necessity. One study examined how “social media work is not just materially concealed, but rendered socially invisible through its lack of … marginal status.”