Gatorade's approach to marketing: Then and now

Here’s a weird fact: In the 1960s, many athletes were told not to drink water during their training sessions. Coaches thought water caused nausea and cramps. 

At the time, it was normal for a football player to lose several pounds of water weight during a game. Then in 1963, University of Florida football coach Dwayne Douglas asked a simple question: Why would football players lose so much weight during practices and games … but didn’t seem to ...(Continue).