Article's Duncan Blair on influencer marketing and the power of being underestimated
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English - December 15, 2021 16:27 - 8 minutes - 7.37 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Over the past twenty years, I’ve worked in a variety of marketing roles at both brands and agencies.
The common thread? It’s all been in tech.
I was fortunate to start my career as the first marketing hire of a tiny startup telecommunications brand in New Zealand. We grew to become the number three brand in the market, and I spent six wonderful years there. I learned from great leaders and enjoyed incredible opportunities to test myself...(Continue).