Aimé Leon Dore secures the bag. Now what?

And for those who are privy, you can’t say we didn’t see this coming. It’s long felt like an imminent move for both parties.

“I think [this investment] it drives home the point that a number of younger American brands are exerting significant influence in the market right now,” says Julie Zerbo, founder and editor-in-chief of The Fashion Law. To be clear, ALD has been securing the bag for a while, as they’ve consistently sold out of seasonal collections with brands like New Balance, Drake’s, Porsche, Clark’s, and Woolrich. They have carefully curated retailers who sell in their respective stores, they have a booming online business, and they’ve created a surmountable social buzz with their standalone flagship store on Mulberry Street in Soho.