David Grosse is responsible for conduct risk, culture and behavior at HSBC Global Banking and Markets. A long-time banker, he became convinced that understanding human behavior was central to understanding what was happening at a bank, and went back to school to earn an MSc in Behavioral Science. In this episode of "Banking Culture Reform: Norms, Mindsets, and Decision-Making," David tells us about his own experiences with context and group behaviors – including at rugby and soccer matches.