7. Baking it Down - I Can't Believe the Twins Said That

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Hey! YES WE HAVE A PODCAST - and it's featuring info we talk about in Sugar Cookie Marketing Group. In the SCM group, we cover everything marketing-related as it pertains to baking - and mostly baking sugar cookies, but we allow the "mac folks" to grace us with their presence.

First off - follow us on the Toks (yes - I said that)

Here's what we're covering this week:

IntroMarketing Minutes - Anchor PricingThe Business of Baking - Hate that we Love that we Hate ClientsVoicemails / Texts / Emails (571) 556-5644)Group Stuff - Upcoming Lives and such.Twinterests - things I'm into that I think you should know about.

In The Marketing Minutes, Heather covers what price anchoring is, and why it matters because you're probably experiencing it on a daily basis. "Price anchoring refers to the practice of establishing a price point which customers can refer to when making decisions. Every time you see a discount with “Was $100 Is Now $75”, the $100 is the price anchor for the $75 sales price."

In The Business of Baking, Corrie talks about the love and hate relationship we have with customers - but we need to remember - these clients are 1) our livelihood and 2) probably not cookie experts; so when dealing with client communication, we need to keep that in mind. BE KIND. Without these folks, we can't pay the mortgage, so even when we have to tell them no, we need to do it by telling them yes. Not everyone is our ideal client, but everyone is human and compassion should abound.  

Next, in Voicemails, I read a bunch of texts. 

Call / Text: (571) 556-5644Email: hello@sugarcookiemarketing[dot]com

We are all going to Twinsberg, Ohio for Twin Day. LoL.

Mel asks, "Hey ladies! I'm having a blast listening & learning from you all! ❤️ Just now finished episode 6 & have an email list question... I've been using a texting service for my direct sales gig & hello... I'm paying for it anyway, might as well use it for cookie peeps also! I spaced on using it for Easter presales, but did send out a mass text for my pop-up. By mass, I mean the 30 (🤣🤣🤣) cookie customer phone numbers I have. 😬🤦🏻‍♀️ I'm also able to schedule reminder texts for pickup dates, which is amazing. This is basically the same as email marketing, right? I can schedule the texts, personalize them, add links & graphics. Any reason not to use a texting service this way? Thank you so much for the group & your wealth of knowledge! You're both hilarious, I choose no favorite. 😘" 

Finally - Group stuff. We had an awesome live with Sara Hughes last week covering everything Farmer's Markets, and we have three upcoming lives next month (and working on a few more - you know who you are) also linked below.

How to Nail Mother’s Day Presales with Gina Marie Burke - Thursday, April 15th @ 8:00PMEverything You Ever Wanted to Know about Teaching Sugar Decorating Classes with Corrie Miracle - April 22nd @ 10:30AMHow to Create, Build, and Grow a Cookie Business Newsletter with Jennifer Groh - Thursday, May 6th, @ 7:00PM

And lastly - whatever I find interesting (twinteresting - come on people, that's a perfect pun).

LastPass: https://www.lastpass.com/