4. Baking it Down - Ideal Clients

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Hey guys! Heather and Corrie Miracle back with the Sugar Cookie Marketing "Baking it Down" Marketing podcast - can you believe we're already 4 episodes into this!? We hail from the Sugar Cookie Marketing group on Facebook - join us here!

Here's what we're covering this week:

IntroMarketing 10 Minutes - changed to 5 because Corrie is extra this week.The Business of Baking - Ideal ClientsVoicemails / Texts / Emails (571) 556-5644)Group Stuff (I know, catchy title)Twinterests - random things we wanted to tell you.

In the Marketing Minutes - I asked Corrie what FIVE essentials she'd recommend when it comes to product photography - those five things you should have, or you should be saving for (stimi checks whaaaa). Here's what they are:

BackdropPropsNatural Light SourceCamera GearEditing App

Links: 

Backdrops (use code "SUGARCOOKIE" for 20% at AECore)Lightroom app (get that college discount code off ya kiddos)

As far as what those are specifically - listen to the podcast to find out that we apparently all need a prop fridge (kidding... or am I?).

In the Business of Baking, we wanted to cover Client Avatars which happens to coincide with what the Sugar Cookie Bookies are covering in "Start with Why." Laura graciously made us an ICA worksheet - ICA = Ideal Client Avatar.

This helps you narrow down who you're talking to in your marketing messaging. For example, for our sugar cookie decorating classes, we are talking to this person:

FemaleTeen kids / recent empty nesterBetween 35-54 years of ageWorks / Recently retiredLoves being out of the house

Finally, in our voicemails / emails / texts portion, we answer these questions:

Which twin is better? (kidding)Can you talk about marketing budgets? What should I do when I boost a Facebook post?How do you decide and stick to a logo and bakery name?

Awesome questions - I love them all. You can text or leave a voicemail too and if we have time, we'll definitely answer it (571) 556-5644. I promise, NO ONE will answer it. 

Then - group stuff. This podcast was uploaded on 03/17/21, so all these timestamps are relative to that date. Here's what we got:

Farmer’s Markets with Sara Hughes is Friday, March 19th at 12:30PM EST.3x3x3 Challenge - 12 Days in. 18 days left.Why is the group closing to new members?

That last one sounds totally clickbait, but I promise, it's not! 

And then in our last segment - Twinterests. Anything random we liked this week enough to pass onto you guys. 

Asana - a FREE project management software Heather is totally digging.Canon EF 100mm 2.8 - A Canon macro lens Corrie is considering for product photography.