23. Baking it Down - F-R-E-E and Sticky Pricing
Baking it Down with Sugar Cookie Marketing 🍪
English - July 27, 2021 21:00 - 1 hour - 49.2 MB - ★★★★★ - 287 ratingsMarketing Business sugar cookies marketing bakery marketing bakeries cottage food cottage home bakery sugar cookie decorating selling sugar cookies Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This Sugar Cookie Marketing Facebook Group Podcast featured Casper himself while Corrie babysits adults (kidding - it was a rough 'sode).
Here's what we're covering this week:
In the Marketing Minutes, Heather covers why our brains LOVE the four-letter word of budgeting - FREE. Nothing is free - but why do we get a brain signal that FREE is life and life is FREE (hint: it's not).
In the Business of Baking, Corrie recounts two sales this week in which sticking to her price stuck her left on read - but she wouldn't change a thing for some extra change.
We'll be launching the SCM Course in August, but until then - a quick breakdown (bakedown?) of what the course will cover - this week: Google Calendar tips Heather LOVES.
In Voicemails, we cover texts about expensive cars, fancy Macs, and Instagram dead weight.
In Group Stuff, we have a few fun things coming up:
Baking Business Efficiency and Organization from Calendars to Prep with Gina Marie Burke - Thursday 7/28 @ 8PMFACEBOOK LIVE: From Money Hungry Monster to a Cash Cow with Nicolette Lindsey - Saturday 7/31 @ 8PMFrom Home Bakery to Brick and Mortar with Greg “There’s a Podcast” Franklin - Wednesday 08/04 @ 6:30PMOur first Podcast Sponsors are Eddie the Printer-Whose-Price-is-about-to-Rise and BaketyBakes where you can get a group special of 10% off meringue powder with promo code TWINS - https://baketybakeidaho.com/