Back @ IT: Demystifying How We Think and Why We Act with Tim Ash

03:06: Tim highlights his book called "Landing Page Optimization" which has been translated into 6 languages. He then outlines the premise of his latest book "Unleash Your Primal Brain".

04:43: Humans have a natural "instant gratification" component. This is notion is factored heavily into social media app and marketing efforts to grab our attention.

07:19: A retail environment study was conducted to see how the kind of music playing would impact people's purchase decisions for wine. This surfaced how easily people are influenced by their environment.

You need to look at how people think and make decisions. And if you want to apply that in business or marketing, then you can say, how does that brain that we have, and isn't changing, apply or is influenced by technology?

10:53: None of us is an island. Humans are made to be hyper-social and communal and this is reflected by our cultural beliefs.

14:52: Some companies try to be non-confrontational, but when companies actually have a clear point of view and stand for something, this becomes a magnet for attracting people. People that care about your values and beliefs.

16:58: Leaders and organizations need to be telling the stories that reinforce their values. This will attract the audience of customers and be reflected by the employees of the company.

20:58: When companies are honest and connect through storytelling, they will share what failed, what didn't work, how you can learn from it, and how it affected you.

22:04: Tim's book is an effort to level the playing field with big corporations that are using artificial intelligence and algorithms.