Baby Got Backstory
81 episodes - English - Latest episode: about 3 years ago - ★★★★★ - 84 ratingsBaby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become.
Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado.
Today, Marc focuses his energy on Wildstory. A strategic brand story and marketing strategy agency that helps businesses use the power of story to attract more clients, drive revenue, and build connections with rabidly loyal fans (like the kind that will tattoo your company name on their body!)
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
BGBS 028: Rob Angel | Pictionary | Game Changer
June 03, 2020 11:00 - 56 minutes - 92.6 MBBGBS 028: Rob Angel | Game Changer In 1985, Rob Angel, at only 23 years old, took his simple idea and created the wildly popular and phenomenally successful board game Pictionary using only a Webster’s paperback dictionary, a #2 pencil, and a yellow legal pad. Rob and his partners put together the first 1,000 games [...] Read More...
BGBS 027: Justin Moss | The Pineapple Agency | Bringing People Together and Making Them Smile
May 27, 2020 12:00 - 1 hour - 100 MBBGBS 027: Justin Moss | Bringing People Together and Making Them Smile The Pineapple Agency’s founder, Justin Moss is a passionate marketer whose love for events and music festivals merged to create an experiential marketing company that has worked with Proctor & Gamble, Google, Insomnia, Under Armor, Converse and more. Justin is sharing his story [...] Read More...
BGBS 026: Laurence Spiewak | Suerte Tequila | It’s Good to Be Lucky
May 20, 2020 11:00 - 59 minutes - 96.5 MBBGBS 026: Laurence Spiewak (Suerte Tequila) Co-founder, Laurence Spiewak, is sharing how Suerte Tequila came to be. While it may not have been the most direct route, Laurence is happy with all the adventures his heart has led him on. Find out how a kid from Philly left the family business for occupational therapy, only [...] Read More...
BGBS 025: Alec Stern | Constant Contact | I’m Not a Quitter
May 13, 2020 11:00 - 53 minutes - 99.7 MBBGBS 025: Alec Stern Alec Stern was a kid from New Jersey who had a dream of moving to Boston one day. With his passion for customers and his drive to pursue the life he wanted, Alec co-founded the most well-known email software in the world, Constant Contact. He is sharing how his focus on [...] Read More...
BGBS 024: Marc Gutman | Wildstory | Masterclass: How to Name or Rename a Business
May 06, 2020 11:00 - 1 hour - 112 MBBGBS EP024: Naming Master Class Episode Today we’re talking about the funnel process of naming or renaming a business or product. A name is the first introduction to your product. The right brand name becomes an asset. It can signal differentiation and lock into the consumer’s mind instantly. The right name creates an emotion in [...] Read More...
BGBS 023: Callie Christensen and Kelly Oriard | Slumberkins | Believe In Yourself
April 29, 2020 11:00 - 53 minutes - 98.6 MBBGBS: 023: Callie Christensen and Kelly Oriard Founders and CEOs of Slumberkins, Callie Christensen and Kelly Oriard share how they started as two best friends telling stories of sloths and Bigfoot for fun and turned it into a multimillion-dollar business. This business is based on all-around storytelling. Stories have the power to provide meaning and [...] Read More...
BGBS 022: Hap Klopp | The North Face | Disruption, Quality, & 3x Bottom Line
April 22, 2020 11:00 - 58 minutes - 94.3 MBBGBS 022: Hap Klopp Founder of The North Face, Hap Klopp shares how it was created and what this company represents to him. During his 20 years as president and CEO, The North Face was recognized for being one of the best-managed companies in its industry, for both the quality of its products and the [...] Read More...
BGBS 022: Hap Klopp | The North Face | Origin Of The Brand, Disruption, Quality, & 3x Bottom Line
April 22, 2020 11:00 - 58 minutes - 94.3 MBBGBS 022: Hap Klopp Founder of The North Face, Hap Klopp shares how it was created and what this company represents to him. During his 20 years as president and CEO, The North Face was recognized for being one of the best-managed companies in its industry, for both the quality of its products and the [...] Read More...
BGBS 021: Frank Shankwitz | Make-A-Wish Foundation | Wish Man
April 15, 2020 11:00 - 1 hour - 98.2 MBBGBS: 021: Wish Man Creator and Co-Founder of the Make-A-Wish Foundation, Frank Shankwitz is sharing how he went from humble beginnings and living in a campground as a child to becoming an Arizona State Trooper and having a near-death experience to becoming one of Forbes Top Ten Keynote Speakers and helping grant wishes of terminally [...] Read More...
BGBS 020: Michael Ventura | Sub Rosa | Someday I’ll be an Idea Man
April 08, 2020 15:05 - 142 MBBGBS 020: Someday I’ll be an Idea Man How adopting other people’s perspectives allowed Michael Ventura to discover that empathy is the secret to success and build a world class strategy and design studio serving the world’s biggest brands. Michael Ventura is the founder and CEO of the strategy and design firm, Sub Rosa based [...] Read More...
BGBS 019: Chip Conley | Founder of Joie de Vivre | Becoming A Modern Elder
April 07, 2020 21:52 - 141 MBBGBS 019: Becoming a Modern Elder How a passion for hospitality, writing, and business fueled Chip Conley to start (and eventually sell) the global boutique hotel group, Joie de Vivre, only to find himself as the “Modern Elder” at a crazy, high growth startup called AirBnB, and rediscover what it was he was always meant [...] Read More...
BGBS 018: Frank and Jacqueline Bonanno | Bonanno Concepts | Creating Happy People
April 07, 2020 21:50 - 235 MBBGBS 018: Creating Happy People | Frank and Jacqueline Bonanno | Bonanno Concepts Today’s story features the husband and wife team behind Bonanno Concepts, Frank and Jacqueline Bonanno. Frank and Jaqueline Bonanno have built a restaurant group in Denver on the values of Pride, Family, and Excellence. If you talk to any of their hundreds [...] Read More...
BGBS 017: Mike Arzt | Co-Pilot of The Public Works | Born To Shred
May 01, 2019 12:00 - 2 hours - 223 MBBGBS Episode 017: Born to Shred (EXPLICIT) “One of my favorite sayings about entrepreneurship is: If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, “This sucks. I’m going to do my own thing.” Since I had never wanted to be a businessman, I needed a few [...] Read More...
BGBS 016: Barney Waters | KSWISS | CEOs Wear Sneakers
April 24, 2019 10:30 - 56 minutes - 129 MBBGBS Episode 016: CEOs Wear Sneakers… Barney oversees all aspects of K-Swiss, the global sneaker brand, having taken over as President at the beginning of 2016 with a goal to bring the 50 year old brand back to prominence and profitability. Barney has driven fast change both internally and externally, and created a breakthrough brand [...] Read More...
BGBS 015: Maxine Clark | Build-A-Bear Workshop | Everyone Needs A Teddy Bear
April 17, 2019 10:30 - 59 minutes - 81.8 MBMaxine Clark is the founder of Build-A-Bear Workshop & Chief Executive Officer of Clark-Fox Family Foundation. She’s made many impressions with her skills and abilities to have the vision of the consumer and her unique strategies when it comes to branding. While working her way up the chain in her career path, Maxine, at age 48, successfully managed to structure, build, and grow her billion-dollar company based on hugs and love… [...] Read More...
BGBS 014: Luis Benitez | CO Outdoor Recreation Office | Sometimes Your Path Chooses You
April 10, 2019 04:15 - 1 hour - 141 MBBGBS Episode 014: Sometimes Your Path Chooses You Over the course of a decade, Luis Benitez has quietly emerged amongst a growing field of climbers as one of the more experienced, respected and busiest professional guides and leadership development consultants in the world. Throughout his career, Luis has summited the top of the famed “Seven [...] Read More...
BGBS 013: Kerry Gilmartin | Bamboobies | Business as an Agent to Make Positive Change
December 12, 2018 13:00 - 56 minutes - 51.6 MBBGBS Episode 013: Business as an Agent to Make Positive Change Have you ever thought much about breastfeeding? If you’re a woman and have given or plan to give birth, then you probably care deeply about it. Ironically, men used to be the ones making decisions about all sorts of products that women use, including [...] Read More...
BGBS 012: Ross Powers | Olympic Gold Medalist | Take Three Deep Breaths and Go For It!
December 05, 2018 13:00 - 52 minutes - 48.3 MBBGBS Episode 012: Take Three Deep Breaths and Go For It! Ross Powers was a kid from a small town in Vermont who dared to dream big and defy the odds. As a result, at 19 years old, he won the first U.S. medal in snowboarding. Ross may appear humble and soft spoken, but when [...] Read More...
BGBS 011: Aaron Houghton | iContact | What Will It Cost You to Be Successful?
November 28, 2018 13:00 - 1 hour - 67.2 MBBGBS Episode 011: What Will It Cost You to Be Successful? In the late 1990s, Aaron Houghton was one of those kids who had an interest in computers and a new phenomenon known as the World Wide Web. When he was 17 years old, he turned his solution for emailing bed-and-breakfast guests into a $180-million-dollar [...] Read More...
BGBS 010: Chris Warner | Earth Treks | Hardwired to Stop and Make Things Better
November 14, 2018 13:00 - 1 hour - 58 MBBGBS Episode 010: Hardwired to Stop and Make Things Better Chris Warner is a quattro threat – mountain adventurer, leader, entrepreneur, and all-around great dude. He sketched out a business on toilet paper and ended up building the nation’s largest indoor climbing gym company – Earth Treks. It’s where people challenge themselves and love what [...] Read More...
BGBS 009: Ari Weinzweig | Zingerman’s | Manifesting a Shared Vision of Anarchy, Philosophy, Beliefs, Pastrami, and Social Good
November 07, 2018 13:00 - 1 hour - 61.4 MBBGBS Episode 009: Manifesting a Shared Vision of Anarchy, Philosophy, Beliefs, Pastrami, and Social Good We all have our own thoughts, beliefs, and problems. But it’s how we handle them that makes a difference in the world. Everyone should be able to pursue the life of their dreams. And, everyone should be treated as an [...] Read More...
BGBS 008: Marc Hyman and Zak Penn | Writing Hollywood Blockbuster Movies by Osmosis
October 31, 2018 12:00 - 1 hour - 61.2 MBBGBS Episode 008: Writing Hollywood Blockbuster Movies by Osmosis Do you like movies? Have you seen Osmosis Jones, The Avengers, Antz, or Ready Player One? Well, today’s guests, Marc Hyman and Zak Penn, are not only well-known Hollywood screenwriters, but friends who have shaped my life and of course my view on story. So, I’m [...] Read More...
BGBS 007: Brian Smith | UGG | Living Joyously As a Tadpole
October 24, 2018 12:00 - 47 minutes - 43.3 MBBGBS Episode 007: Living Joyously As a Tadpole What do goosebumps, surfing, Pink Floyd, and sheep have to do with building a billion-dollar brand? Well, for UGG boots, just about everything! You see them everywhere – the beach, mountains, cities – wherever there are chilly feet. The fashionable and functional UGG brand was founded by [...] Read More...
BGBS 006: Ryan Evans | Inboard Technology | Stoked! From Kitebro to Electric Vehicle CEO
October 17, 2018 12:00 - 46 minutes - 43.2 MBBGBS Episode 006: Stoked! From Kitebro to Electric Vehicle CEO Dynamic, charismatic, intelligent, passionate, storyteller, athlete, leader, and futurist are words that describe Ryan Evans of Inboard Technology. It’s a transportation company that strives to have fewer cars on the road and replace them with short-range, electric vehicles. Ryan and his partner, Theo, are two [...] Read More...
BGBS 005: Matt Kazam | Laughing At Business
October 10, 2018 11:00 - 1 hour - 84.9 MBBGBS Episode 005: Laughing At Business Matt Kazam is a headlining comedian in Las Vegas. With 29 years of experience, he has performed more than 6,000 shows in 42 states and seven countries. Matt founded They Laugh You Win which leverages his experience and the power of humor to provide the highest level of corporate entertainment, innovative [...] Read More...
BGBS 004: Aaron Draplin | Draplin Design Company | Get It Done: Work Hard & Figure Things Out
October 03, 2018 01:00 - 1 hour - 180 MBBGBS Episode 004: Get It Done: Work Hard & Figure Things Out If you’re a graphic designer, snowboarder, and/or skateboarder, then you probably know about preeminent designer Aaron Draplin of Draplin Design Company based in Portland, Ore. He tours the world to speak about his career, family, and even politics. He has created logos and [...] Read More...
BGBS 003: Jedd Rose | Topo Designs | Anywhere On Your Map
September 26, 2018 05:00 - 49 minutes - 113 MBBGBS Episode 003: Anywhere On Your Map Do you wear outdoor-inspired clothing while spending time in the great outdoors? Then, you may be familiar with Topo Designs, which is known for “backpacks, bags, and apparel for anywhere on your map.” In a day and age where we love to over-engineer everything, Topo Designs’ classic and [...] Read More...
BGBS 002: Brad Ludden | First Descents | Out Living It…Fighting the Cancer Epidemic with Adventure
September 18, 2018 06:25 - 43 minutes - 100 MBBGBS Episode 002: Out Living It…Fighting the Cancer Epidemic with Adventure When you’re in your 20s, time is spent on holding down a job, making friends, and paying rent. On top of all that, could you imagine having to fight cancer at that age? About 70,000 young adults are diagnosed annually with cancer. Fortunately, Brad [...] Read More...
BGBS 001: Jeff Hoffman | Priceline.com | Dream Big, Work Hard, Create Value
September 18, 2018 06:04 - 48 minutes - 112 MBBGBS Episode 001: Dream Big, Work Hard, Create Value He may not be as well-known as William Shatner, but Jeff Hoffman knows him. Jeff has gained global insight and experience from launching and growing various companies, including Priceline.com. His impact on how we travel and do things in life has been significant. Jeff has built [...] Read More...
BGBS 000: Marc Gutman | WILDSTORY Founder | I Like Big Backstories
September 14, 2018 00:43 - 5 minutes - 13.4 MBBGBS Episode 000: I Like Big Backstories (TRAILER) Do you like big backstories? Now, don’t lie. Who doesn’t? Dive into the story behind the story with storytellers, creators, and entrepreneurs. Marc Gutman is your host for the Baby Got Backstory podcast. Marc is a storyteller, entrepreneur, adventurer, and idealist who enjoys cold beer, strong coffee, [...] Read More...
What Do Your Business, Your Employees, and Your Customers Believe In? – Business Belief Statement
July 20, 2017 13:00“Are you beige or are you someone or a company I can some of myself in? Is this for me?” That is the first, subconscious question your customers and prospects are trying to answer in the moment it takes to draw in a breath. It’s the question we all try to answer for just about everything in our lives. The simple fact is that people across this globe want something to believe in. Brett Michaels was right about that for sure! Look at our thirst for sports in this country. We want, no we need...