Baby Got Backstory
81 episodes - English - Latest episode: about 3 years ago - ★★★★★ - 84 ratingsBaby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become.
Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado.
Today, Marc focuses his energy on Wildstory. A strategic brand story and marketing strategy agency that helps businesses use the power of story to attract more clients, drive revenue, and build connections with rabidly loyal fans (like the kind that will tattoo your company name on their body!)
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Episodes
BGBS 071: Maurice Cherry | Creative Strategist | The Restorative Power of Play
June 09, 2021 10:35 - 1 hour - 109 MBBGBS 071: Maurice Cherry | Creative Strategist | The Restorative Power of Play Maurice Cherry is the creative strategist for CodeSandbox, an online code editor tailored for web applications. Prior to this, he served principal and creative director at Lunch, an award-winning multidisciplinary studio he created in 2008 that helps creative brands craft messages and [...] Read More...
BGBS 070: Gregg Treinish | Adventure Scientists | Moving at a Human Pace
June 02, 2021 10:45 - 49 minutes - 80 MBBGBS 070: Gregg Treinish | Adventure Scientists | Moving at a Human Pace Gregg founded Adventure Scientists in 2011 with a strong passion for both scientific discovery and exploration. National Geographic named Gregg an Adventurer of the Year in 2008 when he and a friend completed a 7,800-mile trek along the spine of the Andes [...] Read More...
BGBS 069: Don Wenner | DLP Real Estate Capital | How Do You Instill Grit?
May 25, 2021 16:00 - 53 minutes - 87.3 MBBGBS 069: Don Wenner | DLP Real Estate Capital | How Do You Instill Grit? Don Wenner is the founder and CEO of DLP Real Estate Capital, a multi-faceted company that leads and inspires the building of wealth and prosperity through the execution of innovative real estate solutions. DLP Real Estate Capital is the parent [...] Read More...
BGBS 068: Coach Jimmy | Speaker/Story Coach | Are You Willing to Be Willing?
May 18, 2021 11:00 - 1 hour - 97.9 MBBGBS 068: Coach Jimmy | Speaker/Story Coach | Are You Willing to Be Willing? Jimmy Hays Nelson, aka Coach Jimmy, has been a high-performance business coach for over a decade. Jimmy’s unique skill is helping his clients to seamlessly connect their personal stories to their product or service, creating a strong “know, like, and trust [...] Read More...
BGBS 067: Margaret Hartwell | Archetypes In Branding | What’s the Deeper Meaning?
May 10, 2021 12:19 - 1 hour - 113 MBBGBS 067: Margaret Hartwell | Archetypes In Branding | What’s the Deeper Meaning? Margaret Hartwell is an innovation and strategy leader on a mission to empower purpose-driven change at the intersection of design, brand & culture, and technology. Her diverse accomplishments range from co-founding and establishing the innovation practice for Cognition Studio, a subsidiary of [...] Read More...
BGBS 066: Gregg Bagni | Alien Truth Communications | Only the Clever Survive
May 05, 2021 10:41 - 58 minutes - 95.8 MBBGBS 066: Gregg Bagni | Alien Truth Communications | Only the Clever Survive Gregg Bagni is the founder of Alien Truth Communications. He works behind the scenes with organizations in the outdoor, bike and natural food worlds where he offers up energy, direction and expert business strategy around branding, marketing & product development. He is also a partner with [...] Read More...
BGBS 065 | Marlo Vernon | CarePenguin | You Just Have to Go For It
April 28, 2021 06:00 - 38 minutes - 62.6 MBBGBS 065 | Marlo Vernon | CarePenguin | You Just Have to Go For It Marlo Vernon is a recent graduate from CU’s Leeds School of Business and the CEO of CarePenguin, an IoT business created to aid in the care of older adults living independently. After doing time as an international model and squirrel caregiver, [...] Read More...
BGBS 065: Marlo Vernon | CarePenguin | You Just Have to Go For It
April 28, 2021 06:00 - 38 minutes - 62.6 MBBGBS 065 | Marlo Vernon | CarePenguin | You Just Have to Go For It Marlo Vernon is a recent graduate from CU’s Leeds School of Business and the CEO of CarePenguin, an IoT business created to aid in the care of older adults living independently. After doing time as an international model and squirrel caregiver, [...] Read More...
BGBS 064: Bill Creelman | Spindrift | You Have to Be a Little Hardheaded
April 21, 2021 10:50 - 1 hour - 101 MBBGBS 064 | Bill Creelman | Spindrift |You Have to Be a Little Hardheaded Bill Creelman is the Founder and CEO of Spindrift Beverage Co., Inc. and serves as its Chief Executive Officer. Prior to Spindrift, Bill co-founded Stirrings which sold to Diageo in 2009. Bill grew up on a farm in Western Massachusetts where [...] Read More...
BGBS 064 | Bill Creelman | Spindrift | You Have to Be a Little Hardheaded
April 21, 2021 10:50 - 1 hour - 101 MBBGBS 064 | Bill Creelman | Spindrift |You Have to Be a Little Hardheaded Bill Creelman is the Founder and CEO of Spindrift Beverage Co., Inc. and serves as its Chief Executive Officer. Prior to Spindrift, Bill co-founded Stirrings which sold to Diageo in 2009. Bill grew up on a farm in Western Massachusetts where [...] Read More...
BGBS 063: Douglas Davis | The Davis Group | Decide To Learn Something New
April 14, 2021 23:44 - 1 hour - 105 MBBGBS 063 | Douglas Davis | The Davis Group | Decide To Learn Something New Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept. His approach to creativity combines right-brained creative problem solving with left-brained strategic thinking. Douglas’ integrated point of view has enabled his [...] Read More...
BGBS 063 | Douglas Davis | The Davis Group | Decide To Learn Something New
April 14, 2021 23:44 - 1 hour - 105 MBBGBS 063 | Douglas Davis | The Davis Group | Decide To Learn Something New Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept. His approach to creativity combines right-brained creative problem solving with left-brained strategic thinking. Douglas’ integrated point of view has enabled his [...] Read More...
BGBS 062: Dr. Sarabeth Berk | More Than My Title | What Do You Do??
March 31, 2021 12:00 - 50 minutes - 82.7 MBBGBS 062: Dr. Sarabeth Berk | More Than My Title | What Do You Do?? Dr. Sarabeth Berk is the leading expert in hybrid professional identity, and a hybrid professional herself. She was featured in Forbes and is a TEDx speaker, author, and recipient of a Colorado Inno on Fire award for her innovative work. [...] Read More...
BGBS 061: Beau Haralson | ScaleThat | Find YOUR Success In Its Season
March 24, 2021 11:16 - 46 minutes - 76 MBBGBS 061: Beau Haralson | ScaleThat | Find YOUR Success In Its Season Beau Haralson has over a decade of experience launching products and building brands both big and small including Google, Traffic & Conversion, DigitalMarketer, OfficeMax, and many others. Over the years he’s worked with celebrities such as Lebron James and Arnold Schwarzenneger, and [...] Read More...
BGBS 060: Tim Parr | CADDIS | Own Your Age
March 03, 2021 13:20 - 55 minutes - 90.9 MBBGBS 060: Tim Parr | CADDIS | Own Your Age Aging. Most of us try our best to slow it down. But can you blame us? How do we learn to embrace our age in a society that trains us to want to feel 15 years younger than we are? Tim Parr’s company, CADDIS, is [...] Read More...
BGBS 059: Chris Kirby | Ithaca Hummus | It’s Simple.
February 24, 2021 13:13 - 43 minutes - 71.1 MBBGBS 059: Chris Kirby | Ithaca Hummus | It’s Simple. Ithaca Hummus. America’s fastest-growing hummus brand founded by Chris Kirby: CEO, trained professional chef, and mustache aficionado. Chris’s career identity began in the restaurant world before he gained the courage to declare that he had a different path to follow, and returned to school. It [...] Read More...
BGBS 058: Kris Fry | Smartwool | It’s an Experiment
February 10, 2021 12:00 - 1 hour - 100 MBBGBS 058: Kris Fry | Smartwool | It’s an Experiment Kris Fry is a brand pro in love with the magic of ideation and storytelling, armed with the awareness that nothing is more powerful than a well-planned strategy. He is currently the Global Creative director at Smartwool, but has had the opportunity to lead concept, [...] Read More...
BGBS BONUS 057: Jay Ferracane | Storytellers Are Bullsh*t
February 03, 2021 12:14 - 27 minutes - 46.1 MBBGBS BONUS 057: Jay Ferracane | Storytellers are Bullsh*t Baby Got Backstory host Marc Gutman partners up with good friend and past guest Jay Ferracane on a special bonus episode about the complexity of defining yourself as a storyteller based on the video, You Are Not a Storyteller by Stefan Sagmeister. Want to see it [...] Read More...
BGBS 056: Tamer Kattan | Comedian | Listening Is the Cost of Being Heard
January 27, 2021 12:05 - 1 hour - 97.5 MBBGBS 056: Tamer Kattan | Comedian | Listening Is the Cost of Being Heard Tamer Kattan is an internationally touring stand-up comedian who performed for U.N. Troops in Afghanistan, for protestors at the American University in Cairo (during the Egyptian revolution) and for the really dangerous crowds at The Edinburgh Fringe in Scotland. He’s won [...] Read More...
BGBS 055: Mike Rohde | Sketchnotes | No One Has Your Persnickety-ness
January 06, 2021 12:00 - 1 hour - 97.9 MBBGBS 055: Mike Rohde | Sketchnotes | No One Has Your Persnickety-ness How can you dare to do something you previously thought you couldn’t do? Mike Rohde, designer and author of two bestselling books: The Sketchnote Handbook and The Sketchnote Workbook, helps everyday people overcome just that. Through simplifying the art of drawing and providing [...] Read More...
BGBS 054: Andy Starr | Level C | Different Is So Important
December 30, 2020 12:54 - 1 hour - 109 MBBGBS 054: Andy Starr | Level C | Different Is So Important Andy Starr is a provocateur in the niche landscape where education, business, and brand co-exist. He sees the value in being different and finds comfort in creating change. Even as a kid, he liked being the black sheep. He didn’t identify with the [...] Read More...
BGBS 053: Shawn Parr | Bulldog Drummond | How Can We Make a Difference?
December 23, 2020 11:59 - 49 minutes - 80.5 MBBGBS 053: Shawn Parr | Bulldog Drummond | How Can We Make a Difference? Shawn Parr is the Guvner and CEO of Bulldog Drummond, a design and innovation company with the purpose of helping leaders unlock the best in their organization, solve a series of challenges, and define opportunities through the lens of brand. Shawn [...] Read More...
BGBS 052: Tanner Krause | Kum & Go | We Must Be the Force of Change
December 16, 2020 12:33 - 57 minutes - 93.2 MBBGBS 052: Tanner Krause | Kum & Go | We Must Be the Force of Change Tanner Krause is the President of Kum & Go, a fourth-generation family-owned business headquartered in Des Moines, Iowa with 400 stores spanning 11 states. And boy, does he have a story for you. You’ll learn that Kum & Go [...] Read More...
BGBS 051: Ariel Rubin | Kum & Go | Twitter Is Hard!
December 09, 2020 12:04 - 53 minutes - 87.6 MBBGBS 051: Ariel Rubin | Kum & Go | Twitter Is Hard! Ariel Rubin, Director of Communication for Kum & Go, is a Webby Award-winning digital strategist with over 10 years of experience in social media and content creation in Uganda, Sudan, Turkey, Switzerland, and the United States. Ariel is a master at Twitter, bringing [...] Read More...
BGBS 050: Cory Bayers | Patagonia | Success Looks More Like Activists
December 02, 2020 12:00 - 1 hour - 98 MBBGBS 050: Cory Bayers | Patagonia | Success Looks More Like Activists If there are two things Cory Bayers does exceptionally well, it’s buying a lot of sushi and having a big heart. As the Vice President of Global Marketing at Patagonia, Cory leads storytelling for the higher purpose of saving our home planet. Cory’s [...] Read More...
BGBS 049: Chris Do | The Futur | Type Is Life
November 25, 2020 12:04 - 1 hour - 115 MBBGBS 049: Chris Do | The Futur | Type Is Life Chris Do is the founder of two seven-figure businesses, the first being Blind, an Emmy Award-winning motion design studio with over $80 million in total billings. The second is The Futur, an online education company whose mission is to teach 1 billion people (yes [...] Read More...
BGBS 048: Jeff Harry | Rediscover Your Play | See Where Your Curiosity Goes
November 18, 2020 12:07 - 1 hour - 97.6 MBBGBS 048: Jeff Harry | Rediscover Your Play | See Where Your Curiosity Goes Jeff Harry is a positive psychology play speaker and founder of Rediscover Your Play, with a mission to work with businesses to address their deepest issues such as toxicity at work, creating an inclusive work environment, and dealing with office politics [...] Read More...
BGBS 047: Jamba Dunn | Rowdy Mermaid | Welcome to the Kombuchaverse
November 11, 2020 12:14 - 1 hour - 110 MBBGBS 047: Jamba Dunn | Rowdy Mermaid | Welcome to the Kombuchaverse Jamba Dunn is the proud founder and CEO of Rowdy Mermaid, the first kombucha company to reimagine the 2000-year-old beverage as a plant-based medicine that is safer and fitted to anyone’s palate. Yes, even a toddler. You’ll soon see that the awesomeness of [...] Read More...
BGBS 046: Tim Williams | Ignition Group | Stand for Something and Get Paid for It
November 04, 2020 13:13 - 55 minutes - 90.9 MBBGBS 046 Tim Williams | Ignition Group | Stand for Something and Get Paid for It Tim Williams is the founder and managing director of Ignition Consulting Group, noted author of several books, the latest being Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, and international speaker for business organizations [...] Read More...
BGBS 045: David Barnett | Popsockets | Surprisingly Useful
October 28, 2020 11:26 - 1 hour - 105 MBBGBS 045: David Barnett | Popsockets | Surprisingly Useful From “after-school sports dork” to CEO of Popsockets, David Barnett left a ripple in the world with an invention that revolutionized how we hold phones. And to think it was originally made out of glued clothing buttons. By accomplishing his purpose of increasing people’s happiness, even [...] Read More...
BGBS 044: Mark O’Brien | Newfangled | I’ll Do Anything
October 21, 2020 11:46 - 55 minutes - 91 MBBGBS 044: Mark O’Brien | Newfangled | I’ll Do Anything Mark O’Brien may currently be the CEO of Newfangled, but you’ll soon learn that he is a man of many passions. Growing up, Mark had his sights set on pursuing a career in the Catholic Church. As a young adult, he landed his dream job [...] Read More...
BGBS 043: Laura and Peter Ramsden | Foley Fish | Fresh Off the Boat for 114 Years
October 14, 2020 11:32 - 55 minutes - 90.3 MBBGBS 043: Laura and Peter Ramsden | Foley Fish | Fresh Off the Boat for 114 Years Laura and Peter Ramsden are proud fourth-generation owners of Foley Fish, a seafood processing company founded by Laura’s great grandfather in 1906. (That’s 114 years!) Laura and Peter are sure to keep you captivated with Foley Fish’s rich [...] Read More...
BGBS 042: Ron Tite | Church + State | Everyone Loves a Funny Business Guy
October 07, 2020 11:00 - 53 minutes - 87.8 MBBGBS 042: Ron Tite | Church + State | Everyone Loves a Funny Business Guy With experience writing books about branding and creativity, founding Church+State, and headlining his own comedy show, we think it’s safe to say that Ron Tite is a well-rounded guy. Luckily for us, he doesn’t stop there. Ron has written, produced, [...] Read More...
BGBS 041: Jay Ferracane | Angry Bovine | Design Is Not About the Designer
September 30, 2020 12:06 - 1 hour - 111 MBBGBS 041: Jay Ferracane | Angry Bovine | Design Is Not About the Designer Jay Ferracane is a former skateboard punk, current gentleman rancher, and most importantly, a gifted graphic designer. Jay launched the design consultancy, Angry Bovine, with an honor for placing brand authenticity at the forefront of design and decision making. As you [...] Read More...
BGBS 40: Greg Mazu | Singletrack Trails | Trails Don’t Magically Happen
September 23, 2020 11:28 - 59 minutes - 97.1 MBGreg Mazu is the Chief Encouragement Officer of Singletrack Trails, a self-proclaimed nomad and misfit, and an all-around passionate guy. Singletrack Trails is an outdoor recreation developer of trails for hiking, biking, and equestrian use all throughout the United States. Before Singletrack Trails became a national company, it was just Greg and the excitement he [...] Read More...
Greg Mazu | Singletrack Trails | Trails Don’t Magically Happen
September 23, 2020 11:28 - 59 minutes - 97.1 MBGreg Mazu is the Chief Encouragement Officer of Singletrack Trails, a self-proclaimed nomad and misfit, and an all-around passionate guy. Singletrack Trails is an outdoor recreation developer of trails for hiking, biking, and equestrian use all throughout the United States. Before Singletrack Trails became a national company, it was just Greg and the excitement he [...] Read More...
BGBS 039: Denise Lee Yohn | Branding Expert | Some Jobs Are Too Small for Some Spirits
August 19, 2020 11:25 - 1 hour - 102 MBBGBS 039: Denise Lee Yohn | Branding Leadership Expert | Some Jobs Are Too Small for Some Spirits Denise Lee Yohn is best known as the go-to branding consultant for Silicon Valley’s top companies. But Denise is not your average branding expert. She is a helicopter-flying, passion-seeking, servant leader with the authenticity and insight to [...] Read More...
BGBS 39: Denise Lee Yohn | Branding Expert | Some Jobs Are Too Small for Some Spirits
August 19, 2020 11:25 - 1 hour - 102 MBDenise Lee Yohn is best known as the go-to branding consultant for Silicon Valley’s top companies. But Denise is not your average branding expert. She is a helicopter-flying, passion-seeking, servant leader with the authenticity and insight to blow you away. Denise cultivated her brand-building approaches through her sought after career in consumer research analytics and [...] Read More...
Denise Lee Yohn | Branding Expert | Some Jobs Are Too Small for Some Spirits
August 19, 2020 11:25 - 1 hour - 102 MBDenise Lee Yohn is best known as the go-to branding consultant for Silicon Valley’s top companies. But Denise is not your average branding expert. She is a helicopter-flying, passion-seeking, servant leader with the authenticity and insight to blow you away. Denise cultivated her brand-building approaches through her sought after career in consumer research analytics and [...] Read More...
BGBS 038: Steve Savage | 1908 Brands | A Legacy of Environmentalism
August 12, 2020 11:00 - 49 minutes - 81.2 MBToday we go back to environmentalist, Steve Savage’s roots (pun intended) as we explore the windows that were opened for Steve to form Eco-Products and 1908 Brands. Steve grew up with a lifelong passion for the environment that sprouted when recycling at a young age with his dad. That passion truly blossomed on a life-changing [...] Read More...
BGBS 037: Cambria Jacobs | EGYM | Fit for Life
August 05, 2020 11:00 - 1 hour - 99.1 MBJoining us today is Cambria Jacobs, Chief Marketing Officer of EGYM, a global fitness technology leader that uses smart gym equipment to support their members’ fitness journey by providing data-based guidance for motivation and measurable results. Have you wanted to live a healthier lifestyle but felt immediately intimidated by what to do when entering a [...] Read More...
BGBS 036: David Baker | ReCourses | The Business of Expertise
July 29, 2020 11:00 - 54 minutes - 102 MBDavid Baker stumbled into the role of the “expert’s expert,” but he ran with it and hasn’t looked back. Not only has David written 5 books, but he’s also a keynote speaker on the global stage, as well as a podcast host! He joins us to share positioning and marketing gold. His work has been [...] Read More...
BGBS 035: Sarah Kauss | S’well | What Would You Do If You Could Not Fail?
July 22, 2020 11:00 - 53 minutes - 86.9 MBFounder and Chairwoman of S’well, Sarah Kauss created a new product category when she fused fashion and water bottles. Her business was birthed from a passion to find a way to combat single-use plastics and has now sold over 20 million products since launching. S’well is a brand that my family and I use and [...] Read More...
BGBS 034: Steve “Stix” Nilsen | Liquid Death | I Do Cool Sh*t, With Cool People
July 15, 2020 11:00 - 1 hour - 125 MBJoining us today is Steve “Stix” Nilsen, the vice president of lifestyle marketing at Liquid Death Mountain Water. He has some bold strategies that have proven effects on branding, brand loyalty, marketing, and generating profits for Fortune 500 companies. When asked how he does it, he said “I do cool shit, with cool people, that [...] Read More...
BGBS 033: Erik Boles | Gearmunk | What’s Your Favorite TV Show?
July 08, 2020 11:00 - 57 minutes - 93.5 MBErik Boles, founder of Gearmunk, is a serial entrepreneur that has built five companies, exited three, and is now gearing up to host the biggest outdoor industry virtual trade show in the world. As a successful entrepreneur, Erik always has his finger on the pulse of how to build a brand but also realizes that [...] Read More...
BGBS 032: Chad Mellen & Keith Bristol | Knack | What Would We Give to a Friend?
July 01, 2020 11:00 - 58 minutes - 94.7 MBChad Mellen, co-Founder, and Keith Bristol, Chief Digital Officer, of Knack Bags join us to talk about how they took a pain point and frustration, turned it into an idea, and then developed an entire company around it. They share what they did, the steps they took, and the sheer determination it took to get [...] Read More...
BGBS 031: Marty Neumeier | Level C | Let Yourself Imagine Greater Things
June 24, 2020 11:00 - 1 hour - 112 MBWhat if you were given the ability to learn from one of the leading brand experts in the country? Pull up a seat because we get to do just that in our episode with Marty Neumeier! Marty is a world-renowned author and leading experts on how to build your business & brand strategy. He has [...] Read More...
BGBS 030: Geoff Smart | ghSMART Part 2 | Who: Hiring Tips
June 17, 2020 11:00 - 34 minutes - 56 MBBGBS 030: Geoff Smart | Part 2: Who: Hiring Tips Founder of ghSMART & Co, Geoff Smart is sharing how he studied under Peter Drucker and found his calling to help businesses solve their number one problem; who to hire and how to bring them on the team. As the creator of a Fortune 500 [...] Read More...
Geoff Smart | ghSMART Part 1 | Part 1: Yes, You Can Have It All
June 10, 2020 11:00 - 1 hour - 101 MBBGBS 029: Geoff Smart | Part 1: Yes, You Can Have It All Geoff Smart, founder and chairman of ghSMART & Co is sharing how his dream of having a fulfilling job and great life turned into one of the most successful hiring firms in the world. Geoff routinely advises Fortune 500 CEOs, billionaire entrepreneurs, [...] Read More...
BGBS 029: Geoff Smart | ghSMART Part 1 | Part 1: Yes, You Can Have It All
June 10, 2020 11:00 - 1 hour - 101 MBBGBS 029: Geoff Smart | Part 1: Yes, You Can Have It All Geoff Smart, founder and chairman of ghSMART & Co is sharing how his dream of having a fulfilling job and great life turned into one of the most successful hiring firms in the world. Geoff routinely advises Fortune 500 CEOs, billionaire entrepreneurs, [...] Read More...