18 - The biggest early-stage marketing mistakes to avoid (Part 2)
B2B SaaS Marketing Snacks
English - June 03, 2021 18:33 - 20 minutes - 37.5 MB - ★★★★★ - 11 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 17 - The biggest early-stage marketing mistakes to avoid (Part 1)
Next Episode: 19 - What to expect from a B2B SaaS Marketing Agency
Part 2 of Ep. 17. Customer (or Contact) Relationship Managers (CRM) are an invaluable resource but can quickly turn into a complex and costly mess if they’re not managed properly or set up to be used by all of your teams (Marketing, Sales, Customer Success, etc). Effective marketing leaders can be hard to find, and as your company and product evolve over time, the things you need from your marketing leader evolve too. Knowing where, when, and how to match skills with your company’s maturity stage can be complicated and daunting. These and other common marketing mistakes are addressed in today's episode.