17 - The biggest early-stage marketing mistakes to avoid (Part 1)
B2B SaaS Marketing Snacks
English - May 24, 2021 23:27 - 16 minutes - 30.5 MB - ★★★★★ - 11 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 16 - How do you verify your ICP and positioning?
In today's part 1 of 2 episode, we tackle 3 major marketing mistakes and bad practices that can often get you into trouble as a young B2B SaaS company. Shutting down initiatives too soon, not knowing when and where to ramp up marketing efforts, and dreaming of brand awareness as a fix-all, are all avoidable issues that can be remedied with some planning and strategic marketing know-how. Experimenting is always encouraged while growing and scaling, but knowing how to read your progress results and where to focus your energies afterwards is essential. Patience here is a virtue.