Episode 28: How to align and improve your global messaging with Sam Crocker and Tony Riley

B2B Marketing Podcast

English - July 16, 2021 12:13 - 37 minutes - 51.1 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 27: What can community marketing bring to the table? with Zapnito's Charles Thiede

Next Episode: Episode 29: Inclusion and diversity with Joseph Taiano, managing director, Accenture

In this week's episode, David Rowlands, editor at B2B Marketing, spoke with Tony Riley, president of The Mx Group and Sam Crocker, managing partner at Bray Leino. They discuss how their global partnership came to be, how to improve global messaging on a strategic level and how to be more intentional with your agency ecosystem.

For more insights, you can check out our exclusive interview with Sam right before Ignite London here: https://www.b2bmarketing.net/en-gb/resources/articles/creating-more-effective-global-campaigns-sam-crocker
If you have any other questions or comments, you can also connect with Sam and Tony on LinkedIn:
Tony here: https://www.linkedin.com/in/riley1/
Sam: https://www.linkedin.com/in/sacrocker/