41 - Marketing-Enabled Sales
B2B Marketing and More With Pam Didner
English - June 14, 2018 04:00 - 6 minutes - 5.92 MB - ★★★★★ - 22 ratingsMarketing Business accountbasedmarketing business businessmarketing crm leadgeneration outboundsales salesenablement artificialintelligence b2b b2bmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Ok, I did several episodes about my trip to Lima. Now, let’s come back and focus on answering your questions. I did a webinar last week with Mintent, a Content Marketing Platform company. The topic of the webinar was ‘3 creative ways that marketers can enable sales across regions.’ At the end of the webinar, one attendee, Megan, asked a question:
How do you draw the line between arming sales with marketing material and getting inundated with too many requests for tasks such as writing sales correspondence emails with prospects?
I totally understand Megan’s concerns. That’s exactly what happens sometimes. Marketers do everything they can to support sales.
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