17 - When Sales Met Marketing
B2B Marketing and More With Pam Didner
English - November 29, 2017 05:00 - 5 minutes - 8.04 MB - ★★★★★ - 22 ratingsMarketing Business accountbasedmarketing artificialintelligence b2b business crm inboundmarketing management martech outboundsales sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On this episode, rather than addressing one marketing question, I’d like to share a conversation I had with the sales and marketing team at Curata.
Curata is a platform that can help you curate, plan and measure your content marketing efforts. It has a very nice, solid platform that allows you to select relevant content and quantify the ROI of your content. BTW, I am not affiliated with Curata at all, but I love their curation platform and analytic capabilities. You should check it out.
Curata is still in the startup phase. They have a full-time sales enablement manager, Sasha Laferte, who resides in marketing. Her job is to use content to educate prospects and help the sales team close deals.
I asked Sasha, what is the secret sauce of building alignment between marketing and sales?
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