927: Enabling B2B Buyers to Learn and Buy On-Demand w/ Elle Woulfe
B2B Growth: Your Daily B2B Marketing Podcast
English - March 25, 2019 09:00 - 18 minutes - 16.7 MB - ★★★★★ - 309 ratingsCareers Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #NewPodcast: SmartBug On Tap w/ Jen Spencer
Next Episode: Introducing the #Agency Series w/ Drew McLellan
In this episode we talk to Elle Woulfe, VP of Marketing at Pathfactory.
Elle shares...
How the expectations of B2B buyers have dramatically changed
Common struggles in the B2B customer experience
Lack of insight: A key challenge for B2B marketers
The importance on "binge-able" content