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9: How to Optimize Your Sales Process Using Customer Success w/ Lincoln Murphy
B2B Growth: Your Daily B2B Marketing Podcast
English - February 09, 2016 13:00 - 22 minutes - 15.3 MB - ★★★★★ - 309 ratingsCareers Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Customer success is when your customers achieve their desired outcome through their interactions with your company.
Those two words—”desired outcome”—should affect everything you do in sales, aligning your vision with the outcome the customer will achieve.
Listen in as Lincoln Murphy makes a compelling case for emphasizing customer success.