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John Donahue, Up and to the Right

AW360

English - March 18, 2022 05:05 - 19 minutes - 18 MB - ★★★★ - 4 ratings
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Previous Episode: James Smith, Managing Director, The Kite Factory
Next Episode: Maren Seitz, Head of DACH, Analytic Partners

This week on the AW360 Podcast, our guest is John Donahue of programmatic consultancy Up and to the Right. John discusses his reputation as ‘auction ninja,’ Up and to the Right’s approach to innovation, and the next paradigm of where advertising lives. Chapters 00:29 – 03:45 – Up and to the Right CEO John Donoghue on the …

Continue reading "John Donahue, Up and to the Right"

This week on the AW360 Podcast, our guest is John Donahue of programmatic consultancy Up and to the Right. John discusses his reputation as ‘auction ninja,’ Up and to the Right’s approach to innovation, and the next paradigm of where advertising lives.


Chapters

00:29 – 03:45 – Up and to the Right CEO John Donoghue on the value of programmatic media
03:46 – 05:54 – How John got to be known as the auction ninja
05:55 – 08:46 – The rise of auction-based advertising
08:47 – 12:30 – What is Up and to the Right’s approach to innovation?
12:30 – 15:38 – How much are they looking forward to the next paradigm of where advertising lives?
15:38 – 19:13 – Best way to work with agencies and brands

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