AW360
248 episodes - English - Latest episode: 13 days ago - ★★★★ - 4 ratingsAdvertising Week presents AW360, featuring thought-leadership interviews and conversations with the best and brightest in the industry.
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Episodes
Sarah Lent, President, Doremus+Co
April 05, 2024 17:14 - 19 minutes - 17.8 MBThis week on AW360 we welcome Sarah Lent, President of Doremus+Co, a global leader in B2B marketing and communications. Sarah discusses how her Silicon Valley upbringing informs her role, how AI is impacting the industry overall, and offers predictions as to what challenges and opportunities are ahead.
Christian Muche, CEO & Co-Founder Beyond Ordinary Events, Inc & POSSIBLE
March 28, 2024 17:55 - 16 minutes - 15 MBOn this episode of AW360 we speak with Christian Muche, CEO & Co-Founder Beyond Ordinary Events, Inc & POSSIBLE about the upcoming POSSIBLE event happening in Miami Beach, April 15-17 2024. Christian discusses what makes POSSIBLE different from other industry events, why Miami Beach is a perfect backdrop to POSSIBLE, and his learnings from his … Continue reading "Christian Muche, CEO & Co-Founder Beyond Ordinary Events, Inc & POSSIBLE"
Amit Seth, Global Head of Data and AI, The Weather Company
March 25, 2024 05:49 - 28 minutes - 26 MBOn this episode we’re pleased to welcome Amit Seth, Global Head of Data and AI at The Weather Company. Amit discusses media and marketing evolution, what marketers should be leaning into in 2024, and how The Weather Company is poised to help.
Tracey Pattani, CEO, Butler, Stern, and Shine Partners
March 21, 2024 15:11 - 19 minutes - 17.9 MBOn this episode of AW360 we speak with Tracey Pattani, CEO of BSSP (Butler, Stern, and Shine Partners) Tracey discusses the importance of collaboration, the experience of taking over the CEO role at the dawn of the pandemic, and where she’d like to see the industry head in the coming years.
Alan Miles, CEO, NCSolutions & Paul Gelb, Sr. Director and NA Head of Media Activation and Investment, Bayer
February 13, 2024 00:25 - 25 minutes - 23 MBTo kick off our 9th season of AW360 we’re pleased to welcome Alan Miles, CEO of NCSolutions (NCS) and Paul Gelb, Sr. Director and North America Head of Media Activation and Investment at Bayer. Alan and Paul discuss what 2024 might look like for advertisers, AI, retail media, and much more.
Rachel Chukura, Head of Consumer, The Weather Company
December 22, 2023 18:36 - 15 minutes - 14.3 MBIn this episode of AW360 we chat with Rachel Chukura, Head of Consumer, The Weather Company – an IBM company. Rachel discusses the how weather impacts consumers, how marketers can work weather considerations into their everyday marketing, and poses the question: Is Weather the ultimate influencer? (
Rhys Cater, Group Chief Solutions Officer, Precis
December 18, 2023 19:33 - 26 minutes - 23.8 MBIn this episode of AW360 we chat with Rhys Cater, Group Chief Solutions Officer at Precis. Rhys takes us through the current state and definition of marketing ethics, the role they play in modern marketing, and consumer considerations.
Barbara Connors, Vice President, Commercial Insights at 84.51˚
December 13, 2023 22:12 - 21 minutes - 29.7 MBIn this episode of AW360 we chat with Barbara Connors, Vice President, Commercial Insights at 84.51˚ about nearly every aspect of Kroger’s marketing that you could cover in less than a half hour.
Andrey Kazakov, VP Revenue, Non Gaming, AppLovin
December 01, 2023 15:19 - 10 minutes - 9.39 MBIn this episode of AW360 we chat with Andrey Kazakov, VP Revenue, Non Gaming at AppLovin. Andrey discusses the state of the mobile market, learnings from mobile gaming, and looks to the future of the mobile segment of the industry.
Greg Wester and Josh Qualy, Digital Turbine
November 29, 2023 20:45 - 11 minutes - 15.1 MBRecorded live at Advertising Week New York 2023, we sit down with Greg Wester, SVP of Marketing, and Josh Qualy, VP of Regional Sales East, at Digital Turbine.
Matt Wasserlauf, CEO and Founder, Blockboard
November 28, 2023 00:09 - 10 minutes - 14.9 MBRecorded live at Advertising Week New York 2023, we sit down with Matt Wasserlauf, CEO and Founder, Blockboard, about the current (and future) of CTV and advertising waste.
Donna Sharp, Managing Director, Medialink
November 24, 2023 06:03 - 16 minutes - 22.6 MBRecorded live at Advertising Week New York 2023, we sit down with Donna Sharp, Managing Director at Medialink, for a decidedly optimistic chat about the industry.
Camie Cox, Director of Integrated Production, Made in Network
November 22, 2023 06:32 - 12 minutes - 16.7 MBRecorded live at Advertising Week New York 2023, we speak with Camie Cox, Director of Integrated Production at Made in Network about influencers and the rise of influencer media networks.
Jill Gray, EVP Marketing, VidMob
November 20, 2023 16:22 - 13 minutes - 11.9 MBRecorded live at Advertising Week New York 2023, we speak with Jill Gray, EVP of Marketing at VidMob.
Matt Wurst, CMO, Kazm
November 17, 2023 16:08 - 15 minutes - 14.1 MBRecorded live at Advertising Week New York 2023, we speak with Matt Wurst, CMO at Kazm.
Cint’s New AI Research
November 15, 2023 06:05 - 15 minutes - 22 MBRecorded just after Advertising Week New York 2023, we speak with Kathryn Rydberg and Ariel Madway of Cint about their recent (and incredibly fascinating) AI Research Report.
BBC Studios
November 13, 2023 06:14 - 22 minutes - 30.4 MBRecorded just after Advertising Week New York 2023, we speak with Nat Poulter, VP Digital – Commercial, and Jasmine Dawson SVP Digital of BBC Studios about streaming, content, and the marketing of legendary BBC Studios IP.
Nick Morgan, CEO and Founder, Vudoo
November 10, 2023 06:04 - 8 minutes - 11.9 MBRecorded live at Advertising Week New York 2023, we speak with Nick Morgan, Founder and CEO at Vudoo.
Michael Lebowitz, Founder and Executive Chairman, Big Spaceship
November 08, 2023 06:10 - 20 minutes - 28.6 MBRecorded live at Advertising Week New York 2023, we speak with Michael Lebowitz of Big Spaceship about coffee, content, and creativity.
Chris Breen, Partner & Chief Creative Officer, Chemistry
November 06, 2023 14:50 - 20 minutes - 27.9 MBRecorded live at Advertising Week New York 2023, we speak with Chris Breen of Chemistry about the rise (and eventual domination, we hope) of soccer in America.
Keith Bendes, Vice President, Marketing & Strategy, Linqia
November 01, 2023 13:50 - 9 minutes - 13.5 MBRecorded live at Advertising Week New York 2023, we speak with Keith Bendes of Linqia about the state of creators in 2023 and beyond.
Lindsay Kramer, Senior Director, Client Strategy & Solutions, OUTFRONT Media
October 30, 2023 15:30 - 16 minutes - 22.7 MBRecorded live at Advertising Week New York 2023, we speak with Lindsay Kramer of OUTFRONT Media about the role of Out of Home in the modern marketing mix.
Chris Comstock, Chief Growth Officer, Claravine
October 26, 2023 20:40 - 17 minutes - 16.3 MBOne this episode of AW360 we speak with Chris Comstock, Chief Growth Officer at Claravine. Chris and I discuss data standards, the benefits of a standardized data taxonomy, and of course, how generative AI fits into the larger data process picture.
Dan Murphy and Ali Stevenson, Best Buys Ads
October 23, 2023 05:11 - 14 minutes - 13 MBOn today’s episode we feature Dan Murphy, Senior Manager, Marketing Strategy at Best Buy Ads, and Ali Stevenson, Senior Manager, Partner & Category Marketing at Best Buy Ads. Dan and Ali discuss the nature of Best Buy Ads role in the marketing industry and Best Buy’s incredibly interesting and beneficial partnership with the NFL.
Dan Murphy and Ali Stevenson, Best Buy Ads
October 23, 2023 05:11 - 14 minutes - 13 MBOn today’s episode we feature Dan Murphy, Senior Manager, Marketing Strategy at Best Buy Ads, and Ali Stevenson, Senior Manager, Partner & Category Marketing at Best Buy Ads. Dan and Ali discuss the nature of Best Buy Ads role in the marketing industry and Best Buy’s incredibly interesting and beneficial partnership with the NFL.
David Anderson and Julian Jacobs, UTA Partners and Co-Heads of the Entertainment & Culture Marketing Division
October 13, 2023 21:31 - 26 minutes - 23.9 MBDavid Anderson and Julian Jacobs of UTA Marketing return to AW360 to discuss their AWNewYork session, the power of branded entertainment, and trends happening across the entertainment marketing landscape.
Great Minds: People and Culture – Trailer
September 06, 2023 14:41 - 55 seconds - 871 KBAdvertising Week is proud to present Great Minds People and Culture, a podcast dedicated to exploring the art of intentional leadership during times of change. The goal of Great Minds People and Culture is to provide our audience with practical strategies, reliable data, and tangible advice as we look to empower leaders seeking to make … Continue reading "Great Minds: People and Culture – Trailer"
Jiri Bures, Executive Creative Director, Imagination
July 07, 2023 15:55 - 20 minutes - 19 MBOn this episode we welcome Jiri Bures back to the show. Jiri is executive creative director at Imagination and walks us through how Imagination has been working in the metaverse since his last visit, how Imagination is using AI tools – and has been using them for quite some time – and weighs in on … Continue reading "Jiri Bures, Executive Creative Director, Imagination"
Michael Watts, Co-Founder and CEO, Hook
June 19, 2023 13:08 - 17 minutes - 15.9 MBOn this episode we speak with Michael Watts, Co-Founder and CEO at Hook. Michael discusses the origins of his Michigan-based agency, technology from both a creative and practical perspective, and his thoughts on effective company cultures.
Rob Hall, CEO, Playground XYZ
June 15, 2023 23:59 - 22 minutes - 20.8 MBOn today’s episode I speak with Rob Hall, CEO of Playground XYZ, a global, Australian based attention and optimization company. Rob discusses how attention measurement has grown to become a hot topic and user-friendly ways to measure and optimize in a cookie-less era.
Todd Taylor, Executive Director and Head of Brand & Global Marketing, frog
June 12, 2023 17:26 - 13 minutes - 12.1 MBOn today’s show I welcome Todd Taylor, executive director and head of brand and global marketing at frog. Todd discusses the secret to frog’s 50+ years of creative success, their upcoming presence at Cannes Lions – including creativity, confessions, and clothing, and gives his thoughts on artificial intelligence.
Andrew Serby, Chief Commercial Officer, Zefr
June 09, 2023 16:45 - 16 minutes - 15.3 MBOn today’s episode I speak with Andrew Serby, Chief Commercial Officer at Zefr. Andrew and I discuss everything from how brands can cope in a social world filled with misinformation to why all of us should be less worried about using TikTok.
Jonny Grum, Founder & CMO, Trouble Maker
May 08, 2023 16:07 - 21 minutes - 19.2 MBOn today’s podcast we feature Jonny Grum, Founder and CMO at Trouble Maker. Jonny and I discuss disruption, as well as Trouble Makers work with some of biggest brands in a variety of spaces, among them: Lego and Red Bull’s Fashion Brand Alpha Tauri.
Dean Rojas, President & Co-Founder, Gassed
May 05, 2023 05:12 - 15 minutes - 13.7 MBOn today’s show I speak with Dean Rojas, President and Co-Founder at Gassed, a TikTok focused social creative agency. Dean discusses how TikTok has earned their reputation as the most creative and fun social platform, how brands can easily answer ROI questions and garner new customers, and how much of the coverage of US government … Continue reading "Dean Rojas, President & Co-Founder, Gassed"
Mark Fisher, President & CEO, OTT.X
May 01, 2023 16:25 - 22 minutes - 20.3 MBOn today’s episode we speak with Mark Fisher, President & CEO of OTT.X, not-for-profit trade association that has been supporting the home entertainment industry for over 30 years. Mark discusses the rise of Free Ad-Supported Television or FAST and why it’s a great channel for brands, as well as the X-fronts, their upcoming two-day event … Continue reading "Mark Fisher, President & CEO, OTT.X"
Eric Mayhew, Co-Founder, President, and Chief Product Officer, Fluency
April 28, 2023 05:25 - 24 minutes - 22.4 MBOn today’s episode I speak with Eric Mayhew, Co-Founder, President, and Chief Product Officer and Fluency. Eric and I discuss Fluency’s evolution, the integration of Muse, a ChatGPT enhanced tool now available in their platform, and the integration of Generative AI into marketing automation.
Robert Blatchford, Co-President and Founder, Compadre
April 24, 2023 05:24 - 19 minutes - 18.2 MBOn this episode I speak with Robert Blatchford, Co-President and Founder at Compadre. Robert discusses the origins of Compadre, the concept of AOR 2.0, and how partnerships, not projects just may be the future of how agencies engage with brands.
Tanya Priyank, VP International Growth & Better Media at ShowHeroes
April 21, 2023 05:28 - 17 minutes - 16.5 MBOn today’s episode I speak with Tanya Priyank, Vice President of International Growth and Better Media at ShowHeroes. Tanya discusses her the launch of ShowHeroes Better Media initiative, how the industry should be tackling our growing carbon footprint and how Better Media might evolve in the future.
Deb Stambaugh, Chief Marketing Officer, Quantcast
April 17, 2023 22:03 - 19 minutes - 17.9 MBOn this episode we speak with Deb Stambaugh, Chief Marketing Officer at Quantcast. Deb discusses the role data has in the advertising’s future, lean marketing in times of economic crisis, and some predictions for the year ahead.
Anna Abdelnoor, CEO and Founder of isla
April 10, 2023 17:51 - 25 minutes - 23.7 MBOn this episode we speak with Anna Abdelnoor, CEO and Founder of isla, the independent industry body driving the events sector transition to a sustainable future. Anna and I discuss how marketing campaigns and events contribute to climate change, how big brands can be held accountable for their climate promises and the importance of calling … Continue reading "Anna Abdelnoor, CEO and Founder of isla"
From the Vault: Sam Shaw, Strategy Director, Canvas8
March 31, 2023 05:15 - 20 minutes - 19.2 MBIn this episode, we speak with Sam Shaw, Strategy Director at Behavioral Insights Agency Canvas8. Sam discusses and demystifies the insights industry, and talks about why behavior and culture, not personal data, are the next big thing in marketing.
From the Vault: Michael Richards, Chief Growth Officer, alan. Agency
March 27, 2023 05:12 - 15 minutes - 14.6 MBOn this episode of the AW360 Podcast we speak with Michael Richards, Chief Growth Officer and alan. Agency. Michael discusses provoking the truth for B2B marketers, what B2B marketing could learn from the world of B2C, and why dull and tired B2B needs to evolve.
From the Vault: David Anderson and Julian Jacobs, Partners and Co-Heads of Entertainment and Culture Marketing, UTA
March 24, 2023 05:09 - 28 minutes - 25.7 MBOn this episode of the AW360 podcast I speak David Anderson and Julian Jacobs, Partners and Co-Heads of Entertainment and Culture Marketing at UTA. It was almost exactly one year ago that I last spoke with David and Julian, on the eve of Advertising Week New York, and it was great to have them back … Continue reading "From the Vault: David Anderson and Julian Jacobs, Partners and Co-Heads of Entertainment and Culture Marketing, UTA"
Misha Chernyshev, Global Brand Director, inDrive
March 20, 2023 13:59 - 22 minutes - 20.4 MBOn this edition of AW360 we speak with Misha Chernyshev, Global Brand Director at inDrive. inDrive is an up and coming ride share service that promises to disrupt the major players in the space – they already are in many regions – and Misha tells us about their unique proposition.
Tom Hyde, VP of Strategy, Movers+Shakers
March 17, 2023 05:04 - 20 minutes - 18.3 MBOn this episode of AW360we speak with Tom Hyde, VP of Strategy at Movers and Shakers. Tom discusses all things social and community, including how authenticity is a boon for apps like BeReal, the prioritization of positivity, and why Anonymity and privacy is less about data and more about freedom of expression.
Brandon Rhoten, CMO, GroundTruth
March 13, 2023 15:25 - 16 minutes - 14.7 MBOn today’s episode of AW360 we speak with Brandon Rhoten, Chief Marketing Officer of GroundTruth. Brandon discusses brand visitation data during inflation, as well as several challenges marketers will be facing, and hopefully tackling, throughout 2023 and beyond.
Ben Snutch, Chief Customer Officer, Go Inspire Group
March 10, 2023 06:05 - 14 minutes - 12.8 MBToday on the AW360 podcast we feature Ben Snutch, Chief Customer Officer at Go Inspire Group. Ben will discuss why an omnichannel marketing mix is the most advisable strategy for brands, personalization at scale, and the potential stumbling blocks and how to avoid them.
Melissa Bouma, CEO, Manifest
March 06, 2023 06:30 - 13 minutes - 18.4 MBToday’s episode of the AW360 Podcast features Melissa Bouma, CEO of Content Marketing Agency Manifest. Melissa discusses the efficiency of content marketing in a recession, how it can be a solution for those concerned about new data privacy laws, and how a content-first approach is beating traditional agencies in pitches.
Jacques van Niekerk, CEO, Edisen
March 03, 2023 06:00 - 18 minutes - 25.7 MBOn this episode of AW360 I speak with Jacques van Niekerk, Chief Executive Officer of Edisen. Jacques discusses the convergence of Artificial intelligence, streaming entertainment, gaming and premium storytelling – answering all of my questions about the content revolution.
Eric Lent, CMO, Prezzee
February 27, 2023 06:15 - 13 minutes - 18.7 MBOn this episode of AW360 I speak with Eric Lent, CMO of Prezzee, a digital gift card platform. Eric discusses how Prezzee is driving customer loyalty during a pending recession, as well as how Prezzee supports their own employees through a cost of living crisis.