Bruce Williams, EVP, Head of Performance Marketing, dentsu Media US

AW360

English - January 09, 2023 15:50 - 22 minutes - 20.2 MB - ★★★★ - 4 ratings
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Previous Episode: Peter Mason, CEO, Illuma

Next Episode: Celeste Bell, EVP, Director of Human Resources, Deutsch NY

To kick off Season 7, we’re joined by Bruce Williams, EVP, Head of Performance Marketing at dentsu Media US. Bruce discusses how every channel has become a performance channel and the need to better define what winning in that environment means today.