Allan Tinkler, Head of Platform Business Development, Quantcast

On today’s episode of the AW360 podcast we speak with Allan Tinkler, Head of Platform Business Development at Quantcast. Allan discusses the need for a better measurement model for advertisers, the many U-turns in the road to cookieless solutions, and the potential impact for independent publishing as some turn toward building their own walled gardens. …

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On today’s episode of the AW360 podcast we speak with Allan Tinkler, Head of Platform Business Development at Quantcast. Allan discusses the need for a better measurement model for advertisers, the many U-turns in the road to cookieless solutions, and the potential impact for independent publishing as some turn toward building their own walled gardens.

Chapters

00:29 – 02:20 – The role of platform business development at Quantcast
02:20 – 04:24 – Google’s decision to delay the removal of third party cookies
04:26 – 08:08 – What are the solutions they are working on at Quantcast?
08:08 – 11:06 – Why do we rely so heavily on cookies versus exploring new technologies?
11:06 – 13:42 – The walled garden approach to publishing
13:42 – 15:17 – How does a walled garden work?
15:17 – 20:38 – Do you think Google will transition fully away from cookies?

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