Episode 33. Frederic Lamarche, Founder and Managing Director, ASConsulting. How important is service and customer experience in African aviation?

AviaDev Insight Africa

English - December 05, 2018 11:00 - 18 minutes - 26.1 MB - ★★★★★ - 3 ratings
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Previous Episode: Episode 32. The Battle for SAATM. CEO panel from AFRAA's 50th AGA, Rabat, Morocco

Next Episode: Episode 34. Ato Tewolde GebreMariam, Group CEO, Ethiopian Airlines. An interview at 36,000 ft

This episode was recorded on location in Rabat, Morocco on the sidelines of the AFRAA 50th AGA.

Frederic and I discuss how there is a need for adaptation when entering or operating in the African market and how customer experience differentiation can make the difference for African airlines, without it costing a fortune.