Author U Your Guide to Book Publishing

How to Grab & Engage an Audience Online 07-30-2020

Do you know how to Engage People in a remote or online presentation? You will after this edition of the AuthorU-Your Guide to Book Publishing. Whether you are interacting on Zoom or even Facebook, this is a must listen to podcast. Did you know that 7 out of 10 who are online presentations aren't "really there"? Where they are is multitasking or have just dropped out ... from you, from the presentation. Stop thinking about presenting and start thinking about engaging your entire audi...

Tribe Building & Easy Peasy Videos 07-23-2020

Times have changed for authors. No longer is complicated and expensive equipment needed to make classy videos. We’ve got easy peasy ways to create them without editing and fancy tools. Is there a TRIBE in your midst? There should be. Discover 3 awesome tips on how to build one around your expertise. Tune in to the latest edition with Host Judith Briles @MyBookShepherd @GinaCarr on the AuthorU-Your Guide to Book Publishing podcast.

Social Media Moxie Show 07-16-2020

2020 COVID means that authors must pivot when it comes to marketing. The Book Shepherd and Host Judith Briles welcomes social media marketing expert Karen Liz Allen as her guest. Learn the two most common marketing mistakes PLUS: -Have you created a branded #hashtag? -Have you discovered the Watch Party tool on Facebook? Get lots of strategies via podcast @TheBookShepherd @JudithBriles @BYCSocialMedia: http://bit.ly/BookPublishingPodcast #selfpublishing #bookmarketing #authors #publishi...

Author Collaborating & Writing Smarts Show 06-24-2020

Author Collaborating & Writing Smarts Show 07-09-2020

Authors and Writers sometimes work with professionals to get words to sparkle, build storylines, or given "ghost" their ideas. A professional writer steps in. A collaborator. You are a team. If this is you, this is a must listen to edition of AuthorU-Your Guide to Book Publishing: -how the pros deal with the Stuck factor to get unstuck. -how to delete the critical and negative mind. -what to have in a collaborative contract. -what a collaborative process looks like and how it works. And, of ...

Author Website Makeovers for Influence Show 07-02-2020

Authors make mistakes when setting up their websites. -It starts with branding ... and misbranding. -It starts with using wrong categories ... and being is labeled in the search engines. -It starts with boredom ... and tweaking things that should be left alone. -It starts with impatience ... give the internet a chance to know and love you! Whew ... this is a must-listen episode of the AuthorU-Your Guide to Book Publishing podcast with host, Dr. Judith Briles and guest marketing expert San...

Strategies for the Author's Success Future Show 06-25-2020

NY Times bestselling author and Futurist Daniel Burrus joins AuthorU-Your Guide to Book Publishing host Judith Briles in an “author forward for success” podcast. Get tips and secret sauce on what took him to become a magnet for NY—and why he’s now publishing differently. -How to make a proposal that puts all others to shame; -a variety of excellent book launch tips; -the key to overall success. PLUS—you have a bonus … Dan is giving everyone the hardcopy of his new book that illuminates...

Instagram Pop & Power for Authors Show 06-18-2020

Are you using Instagram? Should you be? Listen in to the AuthorU-Your Guide to Book Publishing Podcast – it’s all about creating Instagram Pop & Power with host Judith Briles, The Book Shepherd and Debra Jason. Get tips on how to" -create a lasting presence for your posts via the Story form; -how to modify your profile so it’s a grabber; -how to link your website to your Instagram page; -where to place your hashtags for maximum leverage. See all podcasts here: http://bit.ly/BookPub...

Author Success -Websites, Gadgets, More Show 06-11-2020

Did you know that your website is the core of your influence and marketing … and one that you control? -Get tips on what you need to bring ‘em in. Did you know why it’s wise to rack of your “noes” for author success? You will. And, would you like to know how to spread your authoring, publishing, marketing tasks so you have sanity in your week? -Bet you do and you can. It’s all here in the latest AuthorU-Your Book Publishing Podcast via @JudithBriles @MyBookShepherd with guest Steven ...

How to Increase Your Book Sales podcast 06-04-2020

Huge author question: how are your book sales? Would you like to increase them exponentially, starting now? Did you know that the best author sellers are also givers? -Get the inside scoop for author success; -Discover today’s 5 laws of success and why you should embrace them, starting today; and -Learn savvy tips and strategies on how to implement them via @MyBookShepherd @JudithBriles @BobBurg (author of the Go-Giver best seller series). Another podcast from AuthorU-Your Guide to Book ...

Why & How to Structure a Speech on Book Show 05-28-2020

Do you have a book or one that is due out in the next six months? Are you speaking about the topic of the book to audiences … right now? And if no, why not? When you speak, you change lives … to sell truckloads of books … make money … go places you never thought you would … make a difference … and have fun. Host Dr. Judith Briles keeps the mic for the entire session and walks listeners through key components of herbook: How to Create a $1,000,000 Speech, that has won 9 national book awar...

Using LinkedIN in 2020 for Authors 05-21-2020

Judith Briles, The Book Shepherd, takes a 2020 look at how Authors can use LinkedIN ... and why they should be. Joining her on the AuthorU-Your Guide to Book Publishing podcast is marketing expert Debra Jason. You will learn how to get your profile 40 times more likely for a visitor to think "I want to know more ..." Start with- -soaring the browser search findability -how to maximize your Header -why you should add your phone number -discover the most costly mistakes -and of course, much m...

Book Marketing Branding, Swag and Bling Show Part II 05-14-2020

When you are creating an ongoing marketing plan, think of it as a puzzle. It’s not just one thing: multiple pieces come into play for website; branding; marketing promo; even swag and bling. Judith Briles, The Book Shepherd delivers a Part II via @MyBookShepherd and guest Annie Harmon on the AuthorU-Your Guide to Book Publishing Podcast http://bit.ly/BookPublishingPodcast

Author Branding Show, Part I 05-07-2020

Every author needs to know and implement the essential components of your website, your book cover and your marketing material. Do you know what branding is for you; your book; your website; your social media posts? Get answers and tips on what authors should be thinking about, then implementing to develop their brands. • What should authors be thinking about with their own brand? • How does design impact a brand and marketing? • What can authors do to enhance their marketing? • What marke...

Book Power on The Authors Show Platform 04-30-2020

How would you like to discover an online portal that designed for authors to promote their books that pays 100%. You can on this edition of the AuthorU-Your Guide to Book Publishing podcast. Joining Host Judith Briles, The Book Shepherd, is Danielle Hampson from The Authors Show. Takeaways include: -a new digital platform for eBooks, audiobooks, audiodrama -get 100% of all sales -participate in the #ReadABook campaign That and much more and Judith and Danielle explore ways for authors to bu...

Create a Card Deck Show 04-23-2020

Rosie Battista, aka Queen of Card Decks, joins AuthorU-Your Guide to Book Publishing host Judith Briles for a "how-to" and "why" create card decks around your book, your expertise. -Tips on how to create a card deck. -Know what to put on cards within a card deck. -ID the 3 questions every author should ask before starting a card deck on their book. -How to brainstorm content for a card deck. That and much more on this edition of the AuthorU-Your Guide to Book Publishing podcast.

Children’s Book Reviews & Book Awards the Story Monster Way 04-16-2020

Discover the power of kids’ books through the eyes and wisdom of Story Monsters Ink CEO, Linda Radke. Judith Briles The Book Shepherd, and host of the AuthorU-Your Guide to Book Publishing podcast talks kids' books-- -Lots of tips about how books are judged for book award contests, - Why reviews count and where to reach out for them. -Savvy tips on how to market children’s books.

The Ultimate Fiction Writing Tips Show 04-09-2020

Every fiction author would love to have a master in writing as a Mentor. Today, you can. In the latest edition of AuthorU-Your Guide to Book Publishing, bestselling co-author and writer of the Left Behind series Jerry Jenkins shares his wisdom to ease you into being an author. Such as: -Do you know the 3 things authors fear the most in writing a book and publishing? -Have you created a writing routine? -Would you like tips for when and how to do your research? -Do you know the difference b...

Best Geek Tools for 2020 Show 04-02-2020

I always love to learn about new Geek tools—so in cyberland … some next door. Kelly Johnson @cornerstoneva joins @MyBookShepherd Judith Briles for an hour where they reveal 10 tools to make your techie lives easier … and successful. Loved the library one that was such an ahhh, that I immediately reached out to verify. So hot—you want to listen in with pen and paper to take notes. Join me--I'm your Book Shepherd, Judith Briles--to get 10 tools that will add to your success. Listen into Au...

Healthy Eating Tips for Authors Show 03-26-2020

Savvy authors and writers know that it’s common sense to eat well—especially when the creative juices are flowed or being called upon. Author and food expert Connie Pshigoda @Wellness4AllSeasons joins @JudithBriles @MyBookShepherd, host of AuthorU-Your guide to Book Publishing podcast for an hour on smart eating. A different type of podcast via AuthorU-Your Guide to Book Publishing.

Beyond the Book Marketing Promo Tips Show 03-19-2020

Get ready for ADDS to books to support your book marketing strategies and promotion. Discover easy-peasy tips on how to create postcards using all the copy from your book—this is a no-brainer book marketing, connecting tip. Understand the power of your subtitle. What one-sheet boo-boos to avoid. And much more. New Podcast with @MyBookShepherd @JudithBriles and Book Designer Rebecca Finkel @FinkelFinkel on AuthorU-Your Guide to Book Publishing

Acquiring & Working with a Literary Agent Show 03-12-2020

Question for writers and authors: would you want to have a literary agent in your midst? You can. Tune into Podcast with Literary Agent Sandra Bond and Host Judith Briles. -Discover essential components to a book proposal. -Learn how to submit query letters to an agent. -Discover what the essentials every author needs BEFORE seeking an agent to pitch to a traditional publisher. Another author and writer must listen to podcast on AuthorU-Your Guide to Book Publishing.

Book Marketing Tips with John Kremer Show 03-05-2020

You get two masters of book marketing: John Kremer--1001 Ways to Market Your Book and Judith Briles, The Book Shepherd for a full hour on the AuthorU-Your Guide to Book Publishing podcast. - rediscover the oldies and why they still work; - tips for identifying trends, not getting hooked by fads; - new tips for pitching to the media; -discover the power of marketing to magazines; -why authors should become a "smart pest" and much more--all this on the AuthorU-Your Guide to Book Publishing po...

Strategies & Tips to Get Featured on a Podcast Show 02-27-2020

Last year, 144 million Americans knew about the availability of podcasts. Over half listen to them … plus 80% listen to the entire show. -Do you know that there are over 800,000 active podcasts today? -The question becomes: are you pitching to them to get on them? -Are you, your book, your expertise, being featured? In 2020, this would be an excellent goal. Get featured on The Authors Show using at www.AuthorShowPodcast.com … listen to the podcast: http://bit.ly/BookPublishingPodcast ...

20 Author Success Tips for 2020 Show 02-20-2020

Judith Briles, The Book Shepherd and Host of the AuthorU-Your Guide to Book Publishing podcast delivers 20 essential tips to propel author success in 2020. -Expand ways to add hashtags to your postings. -Reveals of how to boost your social media profiles. -Refining the "who" of Who you are writing and publishing for. -How to create an easy-peasy eNewsletter that supports your expertise. -How to create a realistic "get it done / to-do" list ... and why. -REvisit your Author Central page and ...

Author and Book Success Grows from the CORE Show 02-13-2020

Your Author and Book Success Grows from the CORE--breaking through the Crust that surrounds your Mantle of attraction and reveals the depth of the Core--your storyline, your insights, your book. -Are you writing from your Core? -Does your writing pull in the Mantle of your book? -Do you know what your Core is? -Are you able to turn the Oysters of your life into the Pearls that flow from your words? Get strategies and tips to grow the writer within you that flows to the power of your book....

Submitting for Book Reviews Show 02-06-2020

Joining host and The Book Shepherd Judith Briles is Tom Lutz. He is an American writer and literary critic, and founder and editor-in-chief of the Los Angeles Review of Books. Join them is a lively conversation on how to books reviewed ... and how to submit to LARB--make sure you check out the website, details of all the staff and how to contact with your genre. It's another excellent podcast on AuthorU-Your Guide to Book Publishing.

Create an email OPT IN for Your Website Show 01-30-2020

Do you want author success? That should be a HUGE YES! Author success for building followers and a fan base starts with creating a measurement of all your email and social media channels to create to benchmark any “push” campaign you do. Get them. Next is creating a killer Optin for your website Home page. Finally, you need a strategized, Push Campaign on social media. Get Tips in Podcast AuthorU-Your Guide to Book Publishing via @MyBookShepherd http://bit.ly/BookPublishingPodcast

How to Avoid the Book Publicist from Hell, Part II Show 01-23-2020

This is a wowsa new podcast, part 2 with Joan Stewart and Judith Briles—all about book publicity and tips on working with a book publicist, starting with the hiring process. Are you REALLY Ready for Book Publicity? Critical Questions You Must Ask Yourself. (The same questions a publicist might ask you before deciding to work with you.) Discover: 1. How do you start? … you need to determine how much you can spend. 2. Then, you need to find book publicists to interview—tips on where to ...

How to Avoid the Book Publicist from Hell Part 1 Show 01-16-2020

This is a wowsa new two-part podcast with Judith Briles and Joan Stewart—all about book publicity and tips on working with a book publicist, starting with the hiring process for author and book success. Discover: 1. How and where do you start? … you need to determine how much you can spend. 2. Then, you need to find book publicists to interview—tips on where to start. 3. Once you narrow down to three candidates, you do your due diligence. Research them. Then interview them. 4. Get over a...

Tools and Apps for Authors in the New Year Show 01-09-2020

WOWSA, it’s the New Year, and time to redefine what author success is PLUS discover an array of new tools and apps for authors to enhance productivity, goose up email campaigns, and just overall general resources. Judith Briles introduces new tools that will make your organizing and author/publishing life tap dance this year. Listen into the latest podcast form AuthorU-Your Guide to Book Publishing:

How to Write a Children's Book Show 01-02-2020

Thinking of writing a children’s book? How about taking the book you wrote for the over 18 crowd and morphing it into a kids version? -Discover the power of storyboard your words into the essential pages … then add the illustrations. -Discover on what pages the author should be adding characters, the plot lesson; when conflict enters; and the reveal of the outcome. An all new podcast for the New Year on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles

Creating 2020 Author Success Strategies Show 12-26-2019

All authors should define what "success" means to them-it becomes a road map to travel with. Within Dr. Judith Briles' latest podcast on AuthorU - Your Guide to Book Publishing, your will get updated tips on success strategies that savvy authors are have done to create, promote and market their books so they step ahead of the massive crowds that accumulate every year. It's all about SUCCESS STRATEGIES for the coming new year. Join in for this edition of AuthorU-Your Guide to Book Publishing

How to Sell Your Book for Foreign Rights Show 12-19-2019

When foreign rights are offered to an author, what happens next? What kind of moneys can an author expect? How is a deal structured? Discover how to tap into the foreign rights market—a market that I refer to as “mailbox money”. Get the answers here on the latest AuthorU-Your Guide to Book Publishing podcast via @MyBookShepherd @JudithBriles featuring Rights Consultant Judy Klein.

How Authors Can Get Featured on Radio Shows 12-12-2019

Radio show Host Wayne Kelly reveals why radio show hosts hate authors ... or how to become one that is welcomed and featured. In this edition of AuthorU-Your Guide to Book Publishing, host Judith Briles and Kelly reveal: -the # reason will authors fail when pitching; -the Secret to converting listeners into buyers; -what you should put in your subject line (you will be surprised); -what you should never say in a media release; -and of course, much more. It's a fun reveal with both Judith an...

Social Media Forward for 2020 Show 12-05-2019

Surprise, surprise for authors. Do you know what’s hot for social media as 2020 rolls out? Think LinkedIn, Twitter, Pinterest. How about social media strategies and mistakes to avoid. Roll out the new year with a virtual assistant to bring sanity to your life. Joining Judith for this podcast is Aimee Ravivhandran, social media expert. Much more on an all new AuthorU-Your Guide to Book Publishing podcast via @MyBookShepherd and @AbundantlySocial:

Pinterest Part 2 11-28-2019

Wahoo ... if you are using (or thinking of using Pinterest, then get a variety of tips and strategies for being successful on Pinterest. This is Part 2 of a two-part episode on the power of Pinterest and what you can do to build your influence globally. Learn about Schedulers, which Hashtags to use, and how to avoid being spammy. Judith Briles, The Book Shepherd and host of the AuthorU-Your Guide to Book Publishing podcast, deep dives into how to create killer Pinterest board, how to build ...

Pinterest Power and Panache Part 1 11-21-2019

Wahoo ... if you are using (or thinking of using Pinterest, then get a variety of tips and strategies for being successful on Pinterest. This is Part 1 of a two-part episode on the power of Pinterest and what you can do to build your influence globally. Learn about what types of Pins, how many to create every day and much more. Judith Briles, The Book Shepherd and host of the AuthorU-Your Guide to Book Publishing podcast, deep dives into how to create killer Pinterest board, how to build Pi...

Podcast Power and Panache Part 2 11-14-2019

Part 2 of Podcast Power and Panache focuses of three areas: 1. How to you pitch "you" as the guest--included are sites to do your search on. 2. Strategies for being the guest. 3. Creating your own podcast--steps to take, resources to use. In addition, updates on what you should have on your website that will support podcasters in featuring you. All this, and of course more, with host Dr. Judith Briles, The Book Shepherd and her guest, Kelly Glover of TheTalentSquad.com. Have fun--podcasting...

Podcast Power and Panache Part 1 show 11-07-2019

Oh my … are you ready to get your ideas, themes, strategies, stories, expertise into a snap, crackle and pop global positioning? You can. Discover the new frontiers of podcasting and soar your influence. Here’s how on new podcast with Judith Briles, The BookShepherd and Podcasting Publicist and expert Kelly Glover from TheTalentSquad.com.

20 Plus Favorite Online Book Marketing Tools to Use Show 10-31-2019

Get ready for ALL TREATS and zero tricks as I roll out a Roundup of My Favorite Online Tools to use. It’s a firehouse of my favorite things to support the author’s success. Meaning yours. You will get 20 plus of my favorite tools that I recommend for all authors. -Which are free and which have a fee. -Why you should use them and how to use them. Just have your pen or pencil out and several sheets of paper—or busy fingers that will be typing away as I give the sites and sometimes the cod...

PR and Publicity TIPS for Authors Show 10-24-2019

Authors need to stay current for publicity and PR tips. Judith Briles The Book Shepherd and host of Your Guide to Book Publishing provides plenty is this podcast. -how to use breaking news to promo your expertise; -how to newsjack another story and tie it to your book; -how to create a killer press release ... and when to push it out; -how to use a one sheet; -what authors need on their websites; -how to get the attention of reporters and pitch to producers. All this and more on this edition...

Book Marketing Tips for All Authors Show 10-17-2019

Nine out of ten authors will say they would rather be writing than book marketing. What authors want to do versus what they need to be doing are two different things: to propel writing, the word needs to get out. Shout outs about awesome stories; how to solutions; new insights to old problems; and yes, awesome storytelling. It's done with marketing. Within Dr. Judith Briles latest podcast on AuthorYOU - Your Guide to Book Publishing, your will get updated tips on strategies that savvy author...

How to Spot a Publishing Predators Show 10-10-2019

Are there publishing predators in your midst? Yes, yes there are. Discover the right phrases to search with to expose the bad dudes and dudettes of the planet in this podcast with Judith Briles, The Book Shepherd. Learn what to avoid; what no one tells authors about the techniques #publishing predators use to upsell naïve authors. It’s time to save your book … and you via @MyBookShepherd in the the Your Guide to Book Publishing podcast.

Author Platform Essentials Show 10-3-2019

Do you know that all roads for author success start with the Author and Book Platforms? How is yours doing? When they are in place, here’s what happens: Authors with platforms sell books. It's that simple, and yet, many authors are clueless what a platform is all about; how to build one; and how to sustain it. Quality platforms take time and personal investment. For newbie, it’s important to get your platform started now. For already published authors, this is the perfect time to assess w...

Book Awards Judging Show 09-26-2019

Joining Judith Briles The Book Shepherd is Jules Marie, a social media marketing expert who has judged over 500 book award contests. Within this edition of the AuthorU - Your Guide to Book Publishing podcast, you will discover how judges evaluate books and what you can do so yours can rise to the top to get their attention.

Copy Writing for Marketing Secrets-Part 2 - 09-19-2019

Joining AuthorU-Your Guide to Book Publishing's host Judith Briles is master copy writer Casey Demchak. Throughout the hour, you will come away with a variety to tips that best selling authors use to connect with the reader for instant sales. And now, they are yours. This is Part 2 of Copy Writing for Marketing Secrets. It you want killer book marketing copywriting secrets, this is what to listen to.

Copy Writing for Marketing Secrets-Part I-- 09-12-2019

Joining AuthorU-Your Guide to Book Publishing's host Judith Briles is master copy writer Casey Demchak. Throughout the hour, you will come away with a variety to tips that best selling authors use to connect with the reader for instant sales. And now, they are yours. This is Part I of Copy Writing for Marketing Secrets. It you want killer book marketing copywriting secrets, this is what to listen to.

How to Turn a Memoir into a Bestseller Show 09-05-2019

Is your book done? Ready to publish it? Want strategies to set the stage for the ideal book launch that every author dreams up? AuthorU-Your Guide to Book Publishing delivers tips on how to create a huge Amazon order. You will discover and understand the steps and strategies behind building a brand that launched a career and created a best selling #book via @DebSheppard with @JudithBriles @MyBookShepherd in a new podcast.

The Author's Journey-Creating a Page-Turning Memoir 08-29-2019

Lori Golden, author of My House of Lies joins Host and The Book Shepherd Judith Briles for a reveal on how to put together a page-turning memoir. -Discover what held her back from telling her story; -What steps she had to take to move forward; -How she dealt with both the emotional and writing overwhelm Another excellent hour with AuthorU-Your Guide to Book Publishing podcast