How To Build A Massage Empire

Kayla Stroud-DuSavage - Specific Health Massage

On keeping it moving: "Specific health massage offers the perfect blend of relaxation and therapeutic benefits for our clients."

If you've ever wondered whether you could make it on your own in the business world, Kayla's story will inspire you. She shares valuable insights on overcoming the notorious first-year hurdle, pricing strategies that honor your worth, and the magic of word-of-mouth marketing. Learn about the uniqueness of hospice massage, the intricacies of insurance in the industry, and why sometimes silence is golden during a session.

Welcome to another episode of Authentic Business Adventures, where we provide insights and inspiration from real business owners. In this episode, our host, James, sits down with Kayla Stroud-Dusavage, the owner of Specific Health Massage. Kayla shares her journey of starting a small massage therapy business over 2 years ago and offers valuable insights into the world of massage therapy and running a successful business. From transitioning from being an employee to starting her own business, to the challenges and rewards of providing hospice massage, Kayla's story is filled with practical advice and wisdom. Join us as we explore the nuances of the massage therapy industry, the art of building a successful business website, and much more in this insightful and inspiring episode of Authentic Business Adventures.

Don't forget, your journey to business triumph is just a play button away. Tune in, get inspired, and let's turn your business dreams into reality! #BusinessCoaching #Entrepreneurship #MassageEmpire

Enjoy!

Visit Kayla at: https://www.specifichealthmassage.com/

Podcast Overview:

00:00 Business program featuring inspiring business owner stories.
05:38 Location should be recognized, not easily accessible.
06:15 Massage school curriculum varies in length and focus.
10:46 Facial cupping can be done all over.
13:55 Questioning the pain level of cupping massage.
17:56 Challenges of cleaning sheets in sports massage.
20:16 Online and local marketing to reach clients.
22:40 Confidently charging fair price for personal worth.
27:29 Evaluating software for massage and spa businesses.
31:04 Ordering pizza takes longer than expected, understandable.
32:35 New business struggles to gain trust, visibility.
36:25 Massage therapist always finds something to treat.
39:42 Multiple jobs in massage due to workload.
43:16 New clients may have misconceptions about undressing.
47:24 Authentic Business Adventures spotlights business owner experiences.
Podcast Transcription:
James [00:00:01]:
You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. Today, we're welcoming slash preparing to learn from Kayla Stroud Dusavage, the owner of Specific Health Massage. So, Kayla, how is it going today?

Kayla [00:00:27]:
It's going.

James [00:00:28]:
It's going? Everybody says that, and I always wonder, like, cool. What's going on? I think it's always just, like, It's good, but then always there's things going on. So just kind of like that in between. Like It's such a busy day, but you get to be on a cool podcast. Yeah. So that's alright.

Kayla [00:00:42]:
Take it.

James [00:00:43]:
So tell us, what is Specific Health Massage?

Kayla [00:00:45]:
Oh, it's a small massage therapy business. I started about over 2 years ago.

James [00:00:51]:
Okay. Yeah. Alright. And what made you decide to start your own business versus just working for someone else?

Kayla [00:00:56]:
I mean, I've been doing massage for over 10 years now, so it just came to a point. I'm like, I think I could do this all on my own, hopefully. Alright?