The Quality Imperative: Opportunity or Pipe Dream?
Authentic Ad Matters
English - October 28, 2021 12:00 - 28 minutes - 19.5 MBMarketing Business Technology advertising marketing technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Will the Vaccine Quash the CTV Boom?
2020 shook the world and redefined brand suitability. There’s more emphasis on quality than ever before as brands battle against news turmoil and bigger threats in keeping their brands safe. But through the changes and challenges, improving performance is still critical.
The first episode of DoubleVerify's Authentic Ad Matters explores whose responsibility it is to make the internet safe for advertising, and why a laser focus on media quality will help drive performance for brands this year and beyond.
Guests:
Mark Zagorski, CEO, DoubleVerify
Asha Neuville, Global Digital Consultant, DELL