Authentic Ad Matters
5 episodes - English - Latest episode: about 2 years ago -Hosted by journalist and media expert Steve Hemsley, DV’s Authentic Ad Matters podcast, covers the latest trends in digital advertising, a sector that continues to evolve. As someone who has covered the advertising and media/marketing sectors for more than a quarter of a century, Steve says that the speed of change has never been as fast as it is now. This means advertisers need to be on the ball when it comes to awareness of how the industry is evolving and how these changes affect them, consumers and their brands, partners and businesses.
The rapid advances in technology and the impact this has had on consumer perception and behavior, as well as regulation, can seem daunting to advertisers. These podcasts aim to educate everyone in the sector by building their knowledge and understanding through fascinating insights from some of the most respected experts in the industry. The varied topics covered over each episode are like a masterclass for listeners on how to react to what is happening in the industry right now — and what will happen over the next several months and years to come.
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Episodes
Misinformation Outbreak: Can Advertisers Win Over Jaded Customers?
January 26, 2022 18:00 - 26 minutes - 18 MBHate speech, disinformation and misinformation have plagued advertisers since the dawn of the digital age. However, today things are reaching a fever pitch. Antivax rhetoric across Europe and the US has surged; more people are believing in conspiracy theories and climate change misinformation runs rampant despite scientific consensus. This constant deluge of mis/disinformation seems endless and can have devastating consequences for brands, media planners, and the public. Have consumers lost ...
TikTok for Video | Can Brands Achieve Quality Campaign Performance with Video?
January 12, 2022 11:00 - 30 minutes - 21 MBVideo is almost synonymous with advertising today. The growth of CTV and OTT is accelerating, while platforms like TikTok mean the next generation of consumers are living and breathing video. But while video is everywhere, there’s still a lot of uncertainty around how brands can maximize its value. In episode four of Authentic Ad Matters, TikTok’s Stuart Flint, EMEA Commercial Lead, and DV’s Nick Reid, SVP and Managing Director, EMEA, will bust the myths around video, with a particular focu...
Can Sunsetting Third-Party Cookies Kickstart a Better Ad Ecosystem for All?
December 01, 2021 16:00 - 25 minutes - 17.9 MBThe clock is ticking for third-party cookies. This presents an opportunity to rethink approaches to targeting and measurement, focusing on creating quality consumer experiences that, crucially, respect data privacy boundaries. However, despite this chance for a fresh start, will history repeat itself? Episode three of Authentic Ad Matters will take a frank look at the impact cookies and data regulation have had on advertising and offer an optimistic vision for a more privacy-friendly, consu...
Will the Vaccine Quash the CTV Boom?
November 17, 2021 17:00 - 27 minutes - 18.7 MBConnected TV (CTV) represents one of the biggest opportunities in advertising today. The appeal of CTV to advertisers is clear when one considers the fast growth of CTV audiences, the measurability of digital video, and the appeal of sight, sound and motion on the living room’s biggest screen. As we’ve seen with recent headlines, CTV’s rise has been astronomical, but will it last given the concerns around its unreliability? In episode two of DV’s Authentic Ad Matters podcast, we welcome Pub...
The Quality Imperative: Opportunity or Pipe Dream?
October 28, 2021 12:00 - 28 minutes - 19.5 MB2020 shook the world and redefined brand suitability. There’s more emphasis on quality than ever before as brands battle against news turmoil and bigger threats in keeping their brands safe. But through the changes and challenges, improving performance is still critical. The first episode of DoubleVerify's Authentic Ad Matters explores whose responsibility it is to make the internet safe for advertising, and why a laser focus on media quality will help drive performance for brands this yea...