Why You Forget 80% of What You Read | Josiah Igono | Athlete CEO #63

Our daily life can often look like trying to drink from the firehose with billions of pieces of information available at our fingertips, notifications from multiple devices, and the ability to join millions of conversations around the world via social media. 

We live in a world that rewards speed – how quick we think, react, and position ourselves, but thinking about more things – trying to speed up – can often lead instead to slowing down

Despite today’s reality seeming like a dream just 20-30 years ago, we can often find ourselves bogged down by this information, and there’s a reason for that: Hick’s Law.

This concept solidifies the idea of “analysis paralysis” and is the focus of today’s conversation between Erik and Josiah. They define Hick’s Law, how it impacts your performance, and what you can do to counteract it.

EPISODE HIGHLIGHTS:

(1:09) What is Hick’s Law and why does it matter for performance?(4:03) “You don’t go to Target to buy something; you go to Target so they can tell you what to buy.” Josiah Igono(4:56) Why you can’t go through the mental checklist of your biomechanics when you need to perform in the moment as an athlete.(5:49) Implicit vs Explicit Memory(7:42) What is your priority?(8:48) Eugene Fama’s 3 factors that the highest outperforming companies share