Name, Image, Likeness: What Collegiate Athletes Should Know | Doug Fillis | Athlete CEO #58

Name, Image, Likeness (NIL) is the first step for collegiate athletes to begin getting fairly compensated for their abilities and dedication to their sport. The last two months, we’ve seen headlines of athletes signing deals with national brands, local businesses, and creating their own personal trademarks.

As a collegiate athlete, what are the most important questions and factors you should be considering before stepping into the world of NIL?

Doug Fillis, founder of Accelerate Sports Ventures, an NIL education and consulting firm, joins us to answer important questions the athletes need to know. With Doug’s extensive background in sports marketing and commitment to advising on NIL, we find out the answers to what matters most to you as a student athlete.

EPISODE HIGHLIGHT

Staying eligibleWill marketing money ruin your financial aid?How to find a good marketing agentHow to evaluate an agent’s track record and skillCan a deal be for an entire sports team - i.e. the whole football team?Cash flow, taxes and what’s importantUse of the school’s logos/brandIs the team that’s advising you competent?