Ep 87: What is CPM in Podcasting?
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English - April 24, 2021 07:00 - 1 minute - 1.04 MBHow To Education Technology podcasting ask we edit show we edit podcasts podcast questions information education learnin Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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When looking into building relationships with advertisers for your podcast, or for a podcast to advertise through, the concept of CPM is a vital one. CPM stands for 'cost per mille' and in this context it signals how much it costs to advertise per one thousand impressions or listens. To make this process a bit simpler, many podcast advertising marketplaces can walk you through this and are well worth checking out!
Key Points From This Episode:
In the podcast world, CPM stands for 'cost per mille' and denotes one thousand plays. Podcasting has a very high CPM rate among comparable mediums such as TV and radio.These statistics are most often applied to ad spots on a podcast.There are many podcast advertising marketplaces that make this process very simple.Links Mentioned:
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