Ask Marc – Personas
Innovating experiences with service design | Smaply podcast
English - February 06, 2020 16:00 - 38 minutes - 35 MBManagement Business Marketing service design journey mapping journey maps design thinking customer experience user experience employee experience human centered design customer journey innovation Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
How do personas differ from market segments and other constructs, how to create and update them, and how to successfully embed them in organizations?
Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-personas
Overview
[02:50] What are personas?
[04:40] What is the difference between service design tools and methods?
[08:30] What's the connection of personas and market segmentation?
[10:00] How do organizations use personas?
[13:45] What's the difference between personas and similar constructs?
[17:30] Who uses personas and when?
[20:40] How long do personas last?
[22:45] Empathy map versus persona?
[24:10] Personas on journey maps
[26:00] How to evangelize and share personas within a remote company?
[29:25] How can we avoid superficial personas?
[31:30] How do you design behavioral personas?
[34:50] How to incorporate personas into a design or development process?