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Ask Marc – Customer experience research
Innovating experiences with service design | Smaply podcast
English - May 05, 2020 09:32 - 34 minutes - 31.5 MBManagement Business Marketing service design journey mapping journey maps design thinking customer experience user experience employee experience human centered design customer journey innovation Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this session, we discussed how to research experiences of customers, employees, citizens or other stakeholders and use the data on journey maps.
Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-experience-research
Overview
[01:35] Introduction
[07:15] How do you get to good quality results with limited budgets?
[16:58] When do you suggest which UX research method to use?
[20:20] What are examples of ethnographic research?
[24:00] How do you calculate the cost for each research method?
[28:05] How do you review research data to highlight assumptions, without questioning others' abilities, if someone else collected the data?
[31:06] Do you recommend that customers also use the ExperienceFellow app?
[31:45] Can we get a full GPS map that records a full route without having to record all the experience points?