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Are Your Audience Personas Effective?
Cashing In On Content Marketing
English - January 19, 2021 14:00 - 32 minutes - 74.4 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Direct Mail? Yes, It Can Matter for Digital
Next Episode: Marketers Need to Think This Way About Attention
Audience personas might not have an obvious impact on ROI, but they can absolutely make a difference.
Digital Marketing Strategist Henry Adaso explains how to keep your audience personas accurate and how to properly use them to improve your content program and increase the value of your work.