Simon Küpper Podcast artwork

Simon Küpper Podcast

128 episodes - English - Latest episode: over 1 year ago - ★★★★ - 1 rating

All about business and digital transformation in Jamaica and the Caribbean.

Business
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Episodes

The Current State of Education - with Valrie Grant

November 02, 2020 17:17 - 41 minutes - 37.5 MB

The world and landscape of education are changing.   Valrie Grant is an ambassador bringing access to education to everyone.   In this live stream, we will talk about the current state of the education system and the changes to be made.   You can find out more about her project here: https://edutechaid.com/

Why Your Business Still Can't Accept Online Payments - Sunday Tea Time #43

November 01, 2020 22:57 - 46 minutes - 42.7 MB

Frustrated that your business still can't accept online payments?   In this live stream, we talk about the different challenges that Jamaican businesses are facing when they want to offer online payment solutions to their customers.   You can download the checklist here: https://www.askacad.com/stt-43-pdf

What You Can Do Now To Grow Your Business - Sunday Tea Time #42

October 25, 2020 23:23 - 42 minutes - 38.8 MB

There was probably never a more challenging time for Jamaican companies than right now.   That is why we want to share with you some hands-on tactics that you can implement right away in your business.

Turn Website Visitors Into Customers - Sunday Tea Time #41

October 19, 2020 08:12 - 1 hour - 61.9 MB

Does your website turn visitors into customers?   Or are they leaving after the first few seconds?    Maybe your company doesn't even have a website.   No matter how the current situation of your business looks like, in this #livestream we will show you how you can turn your website into a customer attracting machine.   Btw: We go live every Sunday at 5 PM for our #SundayTeaTime, so if you watch this and want more of it, don't forget to tune in next time.

How to Target Your Ideal Customer - Sunday Tea Time #40

October 12, 2020 14:16 - 44 minutes - 40.3 MB

Talking to the wrong people is often a waste of your marketing budget. Therefore, the more precise you can determine who you should be talking to, the more effective your marketing will become.

Sell Offline Using Online Marketing - Sunday Tea Time #39

October 05, 2020 08:36 - 46 minutes - 42.1 MB

How can you use digital and online marketing to sell more of your products or services even if you run an offline business?   In this Sunday Tea Time we talk about different ways you can use digital marketing to increase your offline sales.

How To Increase Your Business Productivity With These Tools - Sunday Tea Time #38

October 04, 2020 08:49 - 34 minutes - 31.4 MB

Do you run an established business and want to learn how you can increase your business productivity or cut costs with clever software tools?  There are a lot of tools out there that can save you a lot of time and money.

Let's Talk About Money - Sunday Tea Time #37

September 21, 2020 09:07 - 1 hour - 55.1 MB

Today we talk about finances and how to handle your investments as a business owner.  #businessjamaica #sundayteatime

Ask Us Anything - Sunday Tea Time #36

September 17, 2020 13:07 - 29 minutes - 27 MB

No matter if it is strategy, marketing, or finance, you can ask us anything.

How To Use Livestreams To Grow Your Business - Sunday Tea Time #35

September 07, 2020 19:43 - 45 minutes - 41.9 MB

In a more and more digital world, #livestreams are a great way to get in touch with your audience, produce content for your social media accounts, and even grow your business.   In this episode, we share some of the tools and strategies you can use for your business.   The platform that we use to live stream is Streamyard, you can check it out here: https://bit.ly/2F8ipcn

How To Use Facebook And Instagram Ads For A Jamaican Business - Sunday Tea Time #34

August 31, 2020 09:13 - 48 minutes - 44.2 MB

Facebook and Instagram ads can be a powerful tool to accelerate your business growth and should be in every business toolbox.

How To Budget A Marketing Campaign - Sunday Tea Time #33

August 24, 2020 10:36 - 56 minutes - 51.5 MB

How do you calculate the budget of a marketing campaign for your business?  In this live stream, we will talk about it.

How To Produce Online Content For Your Business? - Sunday Tea Time #32

August 17, 2020 19:55 - 47 minutes - 43.2 MB

Ok, so how do you actually produce content for your business that attracts new customers?

Ask Us Anything About Business And Marketing - Sunday Tea Time #31

August 11, 2020 15:04 - 36 minutes - 33.4 MB

Ask Us Anything About Business And Marketing - Sunday Tea Time #31

Vital Steps to Sell Online in Jamaica - Sunday Tea Time #30

August 02, 2020 23:13 - 1 hour - 55.9 MB

What are the different steps you need to take to market and sell your products and services successfully online?   In today's Sunday Tea Time, we will go through the different parts of a business that can profit from automating processes by using digital tools.

Sell More Stuff with a Great One-Liner - Sunday Tea Time #29

July 27, 2020 09:53 - 38 minutes - 35 MB

Do you sometimes have trouble to articulate properly what your business does and what exactly you are offering?   If people are confused and "don't get it", it's not their fault!  You have to clarify your message to make it easier to understand what your business can do for other people.

How Much Does Digital Marketing Cost? - Sunday Tea Time #28

July 20, 2020 15:10 - 27 minutes - 25.1 MB

Digital Marketing is probably one of the most effective ways to market a business in Jamaica in 2020.   Nonetheless, it costs money. Pay to play.   In today's Sunday Tea Time we will discuss how much digital marketing costs and how you can calculate a budget for your next digital marketing campaign.

How to Plan a Digital Marketing Campaign - Sunday Tea Time 27

July 13, 2020 06:53 - 33 minutes - 30.9 MB

There are three main parts when it comes to planning a digital marketing campaign:   1: Target Audience   2: Message   3: Media  And in this Sunday Tea Time we are going to talk about them and show you a way how to implement the same principles in your business.

Best E-Commerce Platform for a Jamaican Business? - Sunday Tea Time #26

July 06, 2020 10:39 - 49 minutes - 45 MB

There are so many different e-commerce platforms out there where you can showcase and sell your products online.   All of them have their pros and cons.   But which one makes the most sense for a Jamaican business?

Roshaun "Bay-C" Clarke - Update 2020

July 02, 2020 15:59 - 2 hours - 121 MB

Today's guest on our show is Reggae and Dancehall artiste Bay-C. This is the second episode of our podcast with Bay-C.  We always enjoy our down to earth comfortable chats with Bay-C and hope you do as well.    In this episode, we spoke about the music industry, the current setbacks in the business of music and events among a variety of topics, such as how to stay focused and prevent artist block and how to unwind and get inspired to continue even through these difficult times as we face t...

How To Use Videos To Market Your Business - Sunday Tea Time #25

June 29, 2020 16:41 - 39 minutes - 36.1 MB

Videos are one of the most powerful tools to market your business.   But how do you produce videos that represent your business appropriately and bring in sales?   What equipment do you need? What is optional?   In this live stream, we will share some of the best practices and tools we use, to help you to utilize videos for your business and get the results you want.

Restaurant Marketing Strategies - Sunday Tea Time #24

June 22, 2020 08:49 - 43 minutes - 39.6 MB

The last months forced a lot of restaurants, cafes, and beverage stores to overthink their business and marketing model.   In this Sunday Tea Time we talk about different strategies restaurants can use to get more patrons in the door, make more revenue, and finally more profit.

Multi Channel Marketing for Brick and Mortar Stores - Sunday Tea Time #23

June 14, 2020 23:15 - 1 hour - 55.5 MB

The last couple of months have changed the business landscape for local businesses in Jamaica more than ever.    Traditional marketing strategies don't work as they did before and businesses have to adapt their marketing strategies if they want to survive.   In this Sunday Tea Time we will talk about the most common digital marketing channels you can use to drive more traffic into your store.

How to value and price your time - Sunday Tea Time #22

June 08, 2020 19:06 - 42 minutes - 38.7 MB

Using the given time in the best possible way is one of the key skills of every successful CEO and business owner.  In this Sunday Tea Time we will share some of the things we do to get the most out of our time.

Which Social Media Channel is Best for Your Business? - Sunday Tea Time #21

June 01, 2020 09:32 - 57 minutes - 52.3 MB

There are so many social media platforms out there that it is often hard to decide which one you should use as a marketing channel for your business to attract more customers.  In this Sunday Tea Time we will talk about the different social media platforms out there, their differences, and how to find the ideal one for your business.

Start Selling Online with Facebook Shops - Sunday Tea Time #20

May 26, 2020 11:37 - 15 minutes - 14.3 MB

Facebook just announced Facebook Shops to help small to medium-sized businesses by selling their products online.  How can you use it for your business?  What are the requirements?  How can you set it up?  We will answer these and more questions in this Sunday Tea Time.

Sell Direct to Consumer - Sunday Tea Time #19

May 18, 2020 11:48 - 46 minutes - 42.3 MB

How can you start selling your products direct to your customer instead of using a middle man like supermarkets, sales reps, and marketplaces to reach the end consumer?  What are the important questions to ask to develop a successful strategy?  What are the pitfalls?  In this Sunday Tea Time, we will try to answer these questions and help you to start selling directly to your customer.

How to Leverage Instagram for Your Jamaican Business - Sunday Tea Time #18

May 12, 2020 08:44 - 44 minutes - 40.5 MB

How to leverage Instagram for your business?  Paid Media vs Organic Media?   In this Sunday Tea Time, we will talk about these questions and show you how you can use Instagram as a marketing channel for your business.

How to Capture Payments Online as a Jamaican Business - Sunday Tea Time #17

May 03, 2020 23:02 - 49 minutes - 45 MB

How can you capture payments online?  What platforms and payment processors should you use and are available in Jamaica?  In this Sunday Tea Time, we will talk about all of these questions and show you how your business can use online payment methods to maintain cashflow.

Why You Need to "Own" Your Customers - Sunday Tea Time #16

May 03, 2020 20:41 - 27 minutes - 25 MB

Should you sell on platforms like Amazon, Etsy & Co?   Do you need a CRM system?   How valuable is your customer data?  In this video, we will find it out.

How to Get More Customers with a Sales Funnel - Sunday Tea Time #15

April 25, 2020 09:00 - 48 minutes - 44.4 MB

In this Sunday Tea Time, we talk about one of the most fundamental things in marketing:   The Marketing or Sales Funnel!

The Three Pillars of E-Commerce - Sunday Tea Time #14

April 23, 2020 19:23 - 49 minutes - 45.3 MB

Do you sell physical products? And do you want to start selling them online?   Welcome, you are in the right place.

Facebook Ads for Local Businesses - ASK Academy Podcast with Paul Ramondo

April 21, 2020 14:00 - 1 hour - 86.1 MB

Paul is a self-confessed Facebook Ads nerd, blogger, and founder at RamondoMedia – a boutique digital shop that leverages Facebook Ads to generate 10x ROI’s for SMEs.  After beginning his digital marketing career through MySpace 11 years ago – Paul has worked with clients such as Porsche®, RedBull®, Choice Hotels™, Boral®, and Australian Sports Nutrition. Additionally, Paul’s work has been featured on Bloomberg, ABC, Foundr, Thinkific and Social Media Examiner.

Sales and Marketing in the Crisis with Zaryn Sidhu

April 10, 2020 20:35 - 39 minutes - 36.5 MB

The last time we had Zaryn as a guest the world was still running.  Now that the global economy stands still, what can you do to maintain marketing and sales?  Don't forget to check out Zaryn's YouTube channel @Market&Hustle and follow him on Twitter @ZarynSidhu and Instagram.

How to start selling products online - Sunday Tea Time Episode #13

April 06, 2020 18:48 - 47 minutes - 43.9 MB

What is eCommerce and how can you start using it? What are the first steps to sell products online?   The ASK Academy - Sunday Tea Time is a weekly live show where we talk about business and marketing topics that are related to the Jamaican market. www.askacad.com

How to Cut Expenses and Build an Emergency Fund - Sunday Tea Time #12

March 31, 2020 18:06 - 29 minutes - 27.3 MB

How can you cut costs? Which expenses are unnecessary? How can you increase your cash flow and runway?

How to Manage Your Taxes in 2020 as a Jamaican Business Owner - with Ainsley Powell, Dave Jeffery and Meris Haughton

March 28, 2020 07:45 - 29 minutes - 26.9 MB

In this episode we will speak with Ainsley Powell, the Commissioner-General of the Tax Administration Jamaica And Dave Jeffery, Deputy Commissioner General, Operations of the TAJ.   Mr. Ainsley Powell has been appointed as Commissioner General of Tax Administration Jamaica (TAJ), effective October 1, 2014.   He is a well-respected tax expert and is known for his technical competence. He has represented Jamaica at several tax conferences and seminars both locally and internationally.   In ...

Upcoming Recession? - Sunday Tea Time Episode #11

March 22, 2020 22:48 - 35 minutes - 32.6 MB

Are we seeing the beginnings of a global recession? How can we as business owners prepare and adapt?  These are some of the questions we will touch in this Sunday Tea Time.   Do you have related questions? Just post them in the comment section and we will answer them live during the show.  The ASK Academy - Sunday Tea Time is a weekly live show where we talk about business and marketing topics that are related to the Jamaican market.

Business Financing in Jamaica - Sunday Tea Time Episode #9

March 08, 2020 22:46 - 35 minutes - 32.2 MB

Should you take a business loan or sell equity of your business? What is the best way to raise capital for your business? Should you raise capital at all in the first place?  These are some of the questions we will touch in this Sunday Tea Time.    The ASK Academy - Sunday Tea Time is a weekly live show where we talk about business and marketing topics that are related to the Jamaican market.

Entrepreneurship and Technology - ASK Academy Podcast with Valrie Grant

February 25, 2020 15:36 - 1 hour - 55.5 MB

Today we will speak about Entrepreneurship, Technology, and business growth with Valrie Grant.   A successful, award‐winning entrepreneur and one of the Caribbean’s leading exponents of geospatial technologies and location sciences, Valrie Grant is the Managing Director of GeoTechVision, a knowledge services company she founded and built into a reliable and quality provider of a range of customized services and data‐driven solutions to regional governments, NGOs and corporate entities. Wi...

Digital Marketing Strategies - ASK Academy Podcast with Zaryn Sidhu

December 29, 2019 12:00 - 2 hours - 124 MB

Zaryn Sidhu is a Digital Marketing Strategist who specializes in paid digital acquisition campaigns that help businesses scale leads & sales.    He is a certified Facebook Blueprint advertiser, and over the last 10 years, he has worked at some of the largest advertising agencies in the world.    In the process, Zaryn has led paid social strategy & campaign execution for household brands such as Whole Foods, Cartier, and Virgin Mobile to name a few.   Follow him on Twitter @ZarynSidhu

Digital Marketing Strategies with Zaryn Sidhu - ASK Academy Podcast

December 29, 2019 12:00 - 2 hours - 124 MB

Zaryn Sidhu is a Digital Marketing Strategist who specializes in paid digital acquisition campaigns that help businesses scale leads & sales.    He is a certified Facebook Blueprint advertiser, and over the last 10 years, he has worked at some of the largest advertising agencies in the world.    In the process, Zaryn has led paid social strategy & campaign execution for household brands such as Whole Foods, Cartier, and Virgin Mobile to name a few.   Follow him on Twitter @ZarynSidhu

How to Create Your Profit/Loss Statement

December 20, 2019 12:00 - 18 minutes - 17.3 MB

Do you have a clear outlook and know everything about your finances?   Do you know where all your money is coming from? Do you know where your money is going?  Having an up to date Profit Loss statement is important for your business development and growth.

How to get more Restaurant Patrons with a $500USD Marketing Budget

December 19, 2019 17:00 - 16 minutes - 15.3 MB

Do you run a local restaurant and need more customers? Then listen to this episode of the ASK Academy Podcast.

Copywriting with Lee Rowley - ASK Academy Podcast

December 19, 2019 12:00 - 59 minutes - 54.3 MB

If you struggle with finding the right words in your marketing message, Lee is the man to go to.   If you asked any of his client friends to describe him, they’d probably say, “Well, he’s just… Lee.”  Odd. Messy. Eccentric. Hilarious (depending on your taste in humor, of course). And the finest copybrander this side of the Kuiper Belt.   He works with some of the biggest names in the industry like Russel Brunson and Henry Kaminski Jr, to name just a few.

ASK Us Anything #2

December 18, 2019 12:00 - 12 minutes - 11.2 MB

Here are a few questions we've gotten asked in the past couple of days. We think it will be beneficial for you as well and thought we'd share. :) We're also looking forward to the questions you pose for us!

How to use Email Marketing to Convert Prospects into Customers

December 17, 2019 12:00 - 15 minutes - 14.2 MB

Email marketing should be a fundamental part of every marketing and sales process. If you don't leverage email marketing to its full potential yet, listen to this episode.   MailChimp: https://mailchimp.com/   Klaviyo: https://www.klaviyo.com/   Website & Social Media Guide

How to improve your communication skills

December 16, 2019 12:00 - 18 minutes - 17.1 MB

There are certain things you need to work on to develop your mindset as a business owner and entrepreneur. Remember, having a successful mindset is 80% of your impending success.

How to Price your Services - Finance Fridays

December 13, 2019 12:00 - 12 minutes - 11.4 MB

There are three important terms you need to understand when it comes to pricing your services.

Business, Marketing and the Music Industry with Roshaun 'Bay-C' Clarke, (T.O.K.) - ASK Academy Podcast

December 12, 2019 11:00 - 2 hours - 143 MB

We had an awesome conversation with Roshaun 'Bay-C' Clarke. He is a former T.O.K. member and now he is the Deputy CEO of the leading GIS and mapping company in the Caribbean, Spatial Innovision.  He is also the CEO of Bombrush Records which distributes music from T.O.K., Vybez Kartel, Machel Montano, and Beenie Man just to name a few. We spoke about marketing in the music industry, life, and the struggle as an entrepreneur and how aliens have the potential to unite us all.

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