How Algorithms Improve Advertising - AI for Marketing Optimization
The AI in Business Podcast
English - January 08, 2017 01:57 - 25 minutes - 23.7 MB - ★★★★ - 101 ratingsTechnology Business Management artificial intelligence learning data digital machine science transformation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In marketing, there are lots of applications in AI and machine learning (ML), from recommendation engines to predictive analytics and beyond. At the company Adgorithms, there are even more ambitious projects underway - like automating the process of marketing altogether by having a machine run and generate ads, or test and spend the marketing budget of a company. Or Shani, CEO of Adgorithms, focuses on the quantitative aspects and optimization of online advertising, using algorithms to improve advertising processes. In this interview, Shani talks about how Adgorithms' smart marketing platform "Albert" meshes with humans’ role in marketing, and also discusses how these roles might change over the next 5 to 10 years as we move towards ever more automated marketing processes.