Automation and Beyond for Sales and Marketing in Life Sciences - with Mark Miller of Deloitte

The AI in Business Podcast

English - February 12, 2024 07:00 - 24 minutes - 28.4 MB - ★★★★ - 101 ratings
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Previous Episode: Innovation and Storytelling in Real Estate - with John D’Angelo of Deloitte

Next Episode: The Power of eConsent in Healthcare Workflows - with Melissa Easy and Vinita Navadgi of IQVIA

Today’s guest is Mark Miller, Managing Director of Life Science Advertising, Marketing & Commerce at Deloitte. He joins Emerj CEO and Head of Research Daniel Faggella on today’s podcast to discuss leveraging data in proven AI use cases in pharmaceutical sales and marketing, particularly when it comes to the ‘next best’ engagement. Throughout the episode, Mark emphasizes the importance of connected data and decision algorithms to engage with healthcare professionals more effectively. This episode is sponsored by Deloitte. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.