The Art Biz
202 episodes - English - Latest episode: 16 days ago - ★★★★★ - 110 ratingsLooking for art career inspiration and ideas while you’re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.
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Episodes
How We Run Our Art Documentary Group and What We Watch (#144)
March 16, 2023 07:00 - 22 minutes - 20.7 MBWith nobody going anywhere in the spring of 2020, I contacted artist friends Lisa Call and Janice McDonald to see if they wanted to gather regularly to discuss art documentaries. Our little “club,” such as it is, was in business. To date, we have met 57 times to discuss the art documentaries together. It’s important that we are reminded we’re part of something bigger than ourselves and what goes on behind the closed doors of our studios. In this solo episode I talk about why we do this a...
Proactively Planning Your Art Legacy with Heather K. Powers (#143)
March 02, 2023 08:00 - 41 minutes - 38 MBFour years ago on a beautiful January day in Colorado, I attended an art destruction party. Two artists were slowing down in their production and wanted to ensure that subpar work wasn’t left for family to deal with. Nor did they want their names associated with that work. Although I’ve been imploring artists for decades to get rid of work they think isn’t of the highest quality, it was still difficult to smash that first pot and tear that first watercolor. In this episode of The Art Biz I...
Activate Your Marketing for a Bigger Audience (#142)
February 23, 2023 08:00 - 18 minutes - 17 MBThe vast majority of the marketing we do is passive. We send emails, post to social media, and broadcast podcast episodes. Then we wait and hope for positive results. For better results, activate your marketing by thinking of all the ways you can communicate on a personal level. Yes, active marketing requires more work, but I promise you’ll get better results and enjoy it more. In this solo episode, I walk you through how you can activate your marketing for 5 art business scenarios. Re...
Worrying About the Economy with Elaine Luttrull (#141)
February 16, 2023 08:00 - 39 minutes - 36.6 MBWe’ve spent many months worried about inflation and a possible recession that may not ever happen. It would be terrific if we didn’t have to concern ourselves with such things, but the economy affects everyone’s business in one way or another. Today’s guest on The Art Biz is Elaine Grogan Luttrull of Minerva Financial Arts, a company devoted to building financial literacy and empowerment in creative individuals through education and coaching. We recorded this episode several months ago whe...
A Sales Process for Artists with Miriam Schulman (#140)
January 26, 2023 08:00 - 46 minutes - 43.4 MBThe sales process is rarely discussed in artist circles. We often think of sales as a single step. Either someone buys your art or they don’t. There’s’ so much more to it. Yet, many of us think of sales as a dirty word, which is a bit ridiculous if we want to grow our businesses and careers. Artists need to adopt a new mindset surrounding sales in order to be successful. My guest on this episode of The Art Biz is Miriam Schulman, artist and founder of the Inspiration Place, where she helps...
Your Decision Filter: 8 Considerations for Making Decisions for Your Art Business (#139)
January 20, 2023 17:47 - 18 minutes - 17.8 MBYour Decision Filter: 8 Considerations for Making Decisions for Your Art Business With host Alyson Stanfield Read the “almost” full transcript, see featured artists, and leave a comment: https://artbizsuccess.com/marketing-mix ~ 8 CONSIDERATIONS ~ You understand WHY you are doing it. (3:04) You are willing to devote the time and energy to it. (3:32) You enjoy it or are excited about starting. (7:09) You have the systems in place to support it. (7:40) You are already ...
4 Key Considerations for Wholesaling Your Art with Katie Hunt (#138)
January 05, 2023 18:21 - 44 minutes - 40.8 MBThere are so many ways you can sell your art and so many different avenues for earning money from your talents. I’ve highlighted a wide variety of options for earning money from your art on The Art Biz podcast, but today’s conversation is a first. I’m joined by Katie Hunt, the founder of Proof to Product, to learn more about wholesaling. She has helped thousands of brands get their products on the shelves of large retailers like Target, Nordstrom, The Container Store, and Starbucks, as well ...
Accelerate Your Art Business in 2023 (#137)
December 22, 2022 08:00 - 20 minutes - 19.8 MBThis episode is a solo episode in which Alyson Stanfield, of Art Biz Success, reveals the details of the new Art Biz Accelerator program. It was recorded during an info session for members of the Art Biz Connection community and includes: 3 Success Workshops during the year Open office hours with Alyson The Salon, a group for discussing art ideas and happenings in the art world Full membership in the Art Biz Connection community Additional training as needed First posted: https:...
Putting Artists First in Curatorial Projects with Melissa Messina (#136)
December 15, 2022 08:00 - 56 minutes - 51.8 MBPutting Artists First in Curatorial Projects with Melissa Messina Today’s conversation on The Art Biz is packed with tips and insider info. In my conversation with independent curator Melissa Messina, we discuss what an independent curator does, how Melissa finds and works with artists, and what happens during a studio visit to an artist she is (or might be) working with. You won’t want to miss the insights she shares about common mistakes she sees artists making, as well as how to correct...
Your Life is a Work of Art: Annual Review (#135)
November 28, 2022 08:06 - 10 minutes - 9.93 MBAlyson Stanfield walks you through her thoughts on reviewing your year. There are 3 reasons to bother reviewing your year: (1) To honor life, (2) to remind yourself of what you have accomplished, and (3) to prepare for the New Year. Look at the year holistically in terms of personal, art, learning, and business. Your written account of the year will be something you can return to in the future as a reminder of what you accomplished, what you experienced, what you learned, who and what yo...
Focusing on the Art, Not the Art Business with Rebecca Welz (#134)
November 17, 2022 08:00 - 41 minutes - 38.3 MBToday’s conversation is a first. In this episode of The Art Biz I talk with Rebecca Welz, an artist who claims she’s not all that interested in the art business. But Rebecca, with her many accomplishments, still had plenty of wisdom to share. Our discussion centers around how she sees her art as part of the continuum, and how she encourages her students at Pratt Institute to think holistically about their careers. We discuss meditation, biomimicry, her projects in Guyana and Guatemala with h...
How You Want to Be Perceived as an Artist with Alexandra Squire (#133)
November 10, 2022 08:00 - 42 minutes - 39.4 MBNot too long ago, artists didn’t have to worry about things like their brands. But in an increasingly competitive market, and the noisy online space, we will do better when we know where we fit. Your art is created in the studio, while your brand is created in the minds of viewers, buyers, collectors, gallerists, and curators. When you know your brand, you know how you want to be perceived in the eyes of others. Your brand helps you make decisions. If opportunities aren’t aligned with your...
Not All Online Galleries are Created Equal with Alex Farkas (#132)
October 27, 2022 15:34 - 41 minutes - 38.3 MBAnyone can open up a gallery—real or virtual—and start selling art. I mean anyone. You don’t have to hold a degree or pass a test. You don’t have to have ethics or morals or know anything at all about art. But I am impressed by what UGallery is doing and the services they have been providing artists and clients since 2006. Everything about them feels different. On this episode of The Art Biz, I’m joined by Alex Farkas, founder of UGallery.com. Their business model is different from other...
Injecting Personal Narrative into Your Art with Sara Lee Hughes (#131)
October 13, 2022 07:00 - 37 minutes - 35.1 MBThe photographer Sally Mann has said that it never occurred to her to look outside of her home, family, and immediate vicinity to find inspiration. So many artists feel they need to travel to exotic locations to find their inspiration, never exploring what is right in front of them or what they encounter in their daily lives. In this episode of The Art Biz I talk with Sara Lee Hughes, an artist who is deep into a body of narrative paintings with recognizable imagery that is steeped in her ...
4 Video Mistakes Artists Keep Making with Zach Wolfson (#130)
September 29, 2022 07:00 - 38 minutes - 35.9 MBThere is no denying the importance of video these days. Whether you're chasing the Instagram algorithm for reels, streaming live on YouTube, or pulling together a video bio for your website, it's more valuable than ever to make good videos. My guest on The Art Biz is Zach Wolfson, a filmmaker who has seen all kinds of artists' videos—the good, the bad, and the cringy. He has joined me to discuss four of the most common mistakes he sees artists making with their videos, and he also shares sim...
4 Video Mistakes Artists Keep Making (and What To Do Instead) (#130)
September 29, 2022 07:00 - 38 minutes - 35.9 MBThere is no denying the importance of video these days. Whether you're chasing the Instagram algorithm for reels, streaming live on YouTube, or pulling together a video bio for your website, it's more valuable than ever to make good videos. My guest on The Art Biz is Zach Wolfson, a filmmaker who has seen all kinds of artists' videos—the good, the bad, and the cringy. He has joined me to discuss four of the most common mistakes he sees artists making with their videos, and he also shares sim...
Seeking Validation and Earning Credibility as an Artist (#129)
September 22, 2022 07:00 - 16 minutes - 15.4 MBArtists crave validation by others. You want your work to be appreciated. Being validated by others helps build confidence and shows us we’re on the right path. But are you looking for validation in the right places? In this solo episode of The Art Biz, I address validation and earning credibility—where you are probably seeking it, where you might want to look for it instead, and what it really means about your art. Ultimately, validation only comes from within, and others are more likely ...
Expanding Your Skillset to Respond to Opportunities with Detour (#128)
September 08, 2022 07:00 - 50 minutes - 46.7 MBDetour travels to communities all over to paint socially impactful murals, but he also works on canvas, and in music, installation and sculpture. How does he do it all, and do it all by himself? In this episode of The Art Biz, I talked with Detour about his various income streams from prints and murals to corporate sponsorships and grants. He is adamant that he doesn't want to be limited by what he currently knows, so he's always learning how to use new technologies that will help him land...
She’s the Link Between Artists, Galleries and Collectors with Maria Brito (#127)
August 25, 2022 07:00 - 52 minutes - 48.9 MBThere is no single success formula that works for every artist, but every artist needs some sense of order in their business and life so that they’re ready to respond to opportunities that come along. My guest for this episode is Maria Brito, award-winning New York-based contemporary art advisor, curator and the bestselling author of How Creativity Rules The World. A Harvard graduate, originally from Venezuela, Brito has been selected by Complex Magazine as one of the 20 Power Players i...
Play Tops Work, Connection Tops Solitude, and Confidence Tops Fear with Willie Cole (#126)
August 11, 2022 07:00 - 50 minutes - 46.9 MBThere’s always plenty to be learned from artists who have been making a go of it for decades. Just think about how much has changed in 30 years! In this episode of The Art Biz, my guest is Willie Cole, a self-described perceptual engineer with an impressive list of collaborations under his belt and even more in the works. Together we talk about the faith he has in his work as a result of being consistent throughout the years. And why he says work is a bad word and prefers to approach his stu...
How to Legally Protect Your Creative Work with Kathryn Goldman (#125)
July 28, 2022 07:00 - 1 hour - 56.6 MBI can’t resist legal cases about art, from thefts and forgeries to copyright infringement to gallery dealers and so-called experts who end up in front of a judge for defrauding collectors. While most artists will never see the inside of a courtroom, you might be concerned with copyright infringement or receive unsettling news that someone is using your creative work without your permission. Every artist (you) should know the basics for protecting their art. In this episode of The Art Biz, I ...
Being an Artist with Geoffrey Gorman (#124)
July 14, 2022 18:16 - 53 minutes - 49.4 MBAn artist’s best resource is another artist. And to really know what a real artist’s life looks like on a daily basis, you have to study and talk to those artists. You can read their biographies, watch their videos, and listen to them on podcasts, including this one. In this episode of The Art Biz, I talk with Geoffrey Gorman about what it’s like to be a working artist, an identity he came to later in life and has sustained for nearly two decades. Geoffrey and I discuss his background as a f...
Qualities Galleries Are Looking For in Their Artists with Jeremy Tessmer (#123)
June 23, 2022 07:00 - 50 minutes - 47.1 MBIf you have ever wanted to shoot the breeze with a gallerist, you will want to pay close attention to this episode of The Art Biz. I’m joined today by Jeremy Tessmer, the gallery director at Sullivan Goss Gallery in Santa Barbara, California. In our conversation, Jeremy shares his views of artist’s professionalism, what he thinks of online platforms, and how he taught himself art history (and why that was important to him). Jeremy describes Sullivan Goss as an on-ramp for collectors and ar...
How Do You Know if a Class or Workshop is Right for You? (#122)
June 09, 2022 20:03 - 19 minutes - 17.9 MBThe resources you have for art business and career development are endless. In that respect, you are incredibly fortunate compared to artists of the past who had so little to help them make a go of it. And there is a downside. There are so many choices to grow as a professional artist that it’s difficult to decide where to spend your time and money. How do you decide? How do you know when to invest, and when to save your money? Let’s pretend you are my coaching client and you’re debatin...
Guaranteeing an Effective Project with Eve Jacobs-Carnahan (#121)
May 12, 2022 07:00 - 45 minutes - 42 MBWe usually start a long-term project with a specific goal or set of expectations in mind. Rarely does the project turn out the way we thought it would. More often than not, it’s better than we had imagined. But before we can get to that point of admitting that the change might have actually led to an improvement in the original plan, we have to struggle, to question our assumptions or to ask for more help or more money. We recognize we can’t continue working in the same fashion as before, and...
Always Looking for the Next Opportunity with Alicia Goodwin (#120)
April 28, 2022 07:00 - 1 hour - 56.4 MBSome artists just know what they want, and some know what they don’t want. My guest for this episode has a lot of clarity about both. On this episode of The Art Biz, I’m talking with Alicia Goodwin, who worked as a jewelry designer for a number of individuals and companies before transitioning to her own full time jewelry business, Lingua Nigra. As an encourager, Alicia wants artists to go for it. She doesn’t believe in even considering a plan B in case the art thing doesn’t work out. She en...
Growing Beyond Being an Instagram Artist with Sara Schroeder (#119)
April 07, 2022 07:00 - 51 minutes - 47.5 MBHave you ever experienced success in any area and then realized it wasn’t exactly what you wanted after all? My guest today experienced unexpected and surprising growth as her Instagram following quickly grew from 10,000 followers to over 70,000 followers in just a few years. In this episode of The Art Biz, I’m talking to Sara Schroeder. We talk about the creative way that she overcame her fear of selling and what she wishes she had known to do differently while in the throes of that success....
Advocating for Artists in Their Communities with Louise Martorano (#118)
April 06, 2022 07:00 - 51 minutes - 47.3 MBYou are not alone. It may seem like you are at times because you do so much work by yourself in the studio, but the art ecosystem is enormous and you are not alone. There are so many good people who are advocating on behalf of and supporting artists in their businesses and careers. I want you to know about these resources so that you can tap into them. They’re waiting for you. In this episode of The Art Biz, I’m talking with Louise Martorano, the Executive Director at RedLine Contemporar...
A Dual Path as an Artist and Art Reviewer with Philip Hartigan (#117)
March 10, 2022 08:00 - 46 minutes - 42.5 MBArtists need writers. They are a critical part of the art ecosystem. Look back on any art movement from the past century in the U.S. and you’ll find a writer behind its day in the spotlight. My guest for this episode of The Art Biz is artist and writer Philip Hartigan. As you’ll hear, he’s not quite sure what order those labels should be in. In some respects, the writing came first, but the art has always been there. We talk about his writing life, the role that blogging has had for him, and ...
How One Curator Works with Artists at a Regional Art Center with Collin Parson (#116)
February 24, 2022 08:00 - 59 minutes - 54.7 MBMembers of the general public enjoy their visits to art centers and museums without much thought as to how the art got into those spaces in the first place. Who decides on what to show and when to show it? Who decides what works to put next to one another and where to put a nail in the wall or a pedestal on the floor? Or even what color to paint the walls? All of these decisions, and more, fall under the purview of curators and exhibition directors in those non-profit spaces. In this episode ...
How to Get Better Feedback When You Want to Improve (#115)
February 10, 2022 08:00 - 17 minutes - 16.9 MBFor too long I have been noticing artists posting things like this on social media: ‘Fresh off the easel! What do you think?’ or ‘I'm experimenting with . Let me know what you think!’ What do I think? Do you really want to know what I think? In this solo episode of The Art Biz I want to talk about feedback. When you ask people ‘what do you think’ you are asking for their feedback, whether it’s intentional or not. We are often too quick to ask for feedback, and we ask for it in ways that ca...
Risk, Rejection, and Resilience with Christine Aaron (#114)
January 13, 2022 08:00 - 52 minutes - 48.8 MBRisk is scary. Rejection stinks. Resilience seems elusive. When I think of these three R words, the word practice comes to mind. Taking one step at a time over and over again because we know it is the only way to make big progress. In order to embrace risk, we have to practice. We step into it, try it on, and, almost always, discover that it isn’t as bad as the soundtrack we were playing in our heads. Rejection is also a practice. We build up emotional muscles after receiving disappointing n...
Self-Care for Caregiving Artists with Shimoda Donna Emmanuel
December 30, 2021 08:00 - 53 minutes - 49.8 MBSelf-Care for Caregiving Artists with Shimoda Donna Emmanuel Why is it so hard for us to take care of ourselves? We all get busy. We feel a sense of urgency to keep up and do more. But if we're honest, we realize that very little is really urgent. Still, all of this hustle means we neglect habits and routines that will keep us well and give us energy for work in and out of the studio. And it's even harder when you're also responsible for caring for others. Whether you're a parent with grow...
Self-Care for Caregiving Artists with Shimoda Donna Emmanuel (#113)
December 30, 2021 08:00 - 53 minutes - 49.7 MBWhy is it so hard for us to take care of ourselves? We all get busy. We feel a sense of urgency to keep up and do more. But if we're honest, we realize that very little is really urgent. Still, all of this hustle means we neglect habits and routines that will keep us well and give us energy for work in and out of the studio. And it's even harder when you're also responsible for caring for others. Whether you're a parent with growing children or an adult with aging parents, caregiving can tak...
Leaning Into Creativity in Times of Pain with Rich Simmons (#112)
December 16, 2021 08:00 - 48 minutes - 44.7 MBWe need art. Some of us need it more than others, and for some of us, it's as necessary as the air we breathe. My guest on this episode of The Art Biz is Rich Simmons, a London-based artist who insists that art saved his life. Rich is not an art therapist, but he is an advocate for the therapy of an art practice. He knows from first-hand experience that art heals. Rich has struggled with depression and was eventually diagnosed with Aspergers. The realization that making art could make him ...
Focusing on Self-Care to Increase Productivity with Maria Coryell Martin (#111)
December 09, 2021 08:00 - 50 minutes - 46.9 MBThere is an urgency to making the work and getting it out there so that you can find the people who respond to it, but it becomes much harder to accomplish much of anything if your body aches from the physically demanding work you do, or your shoulders are tense from hunkering over the computer all afternoon, or you're living on caffeine and wine, or especially if you aren’t sleeping. If you want to improve your productivity, and your health, then it’s time to focus on your self-care. What a...
An Unusual Path to Landing Art Commissions with Leisa Collins (#110)
November 18, 2021 08:00 - 57 minutes - 52.9 MBLots of artists make a good living, or at least a significant part of their income, from commissions. The standard commission process is something we don’t question, but what would happen if you turned the whole commission process on its head? In this episode I talk with Leisa Collins, who started her art business by targeting people whose homes she wanted to paint. After a few failed attempts at marketing her work, her career as a house portraitist took off. To date she has painted more tha...
Lessons from a Wildly Successful Pop-up Art Gallery Event with Mai Wyn Schantz (#109)
November 11, 2021 08:00 - 54 minutes - 50.5 MBSo many art venues shut down during the pandemic, and I'm sure many of the people that ran those venues mourn for not only what might have been, but also the fact that there wasn't an opportunity for closure. My guest for this episode of The Art Biz is Mai Wyn Schantz, an artist who was also a gallerist when she closed her space at the beginning of COVID. She hated to lose the relationships she had built over the years as the gallerist. She needed closure and she was determined to do right b...
Boldly Reaching Out to Art World Influencers with Laurence de Valmy (#108)
November 04, 2021 07:00 - 38 minutes - 35.6 MBPeople. You need them. You need people to buy your art, people to show your art, people to attend your shows, people to write about your work and let's face it. You need people to support you emotionally along the way. You need other artists around who get you. It's in these friendships that you will find understanding as well as ideas that challenge you to be a better artist. The relationships you nurture can sustain you, but you'll never know to what extent until you start taking them serio...
Personalizing Your Marketing to Improve Results (#107)
October 28, 2021 07:00 - 12 minutes - 11.7 MBWe’re all about the quest for more followers, more likes, more shares, more views, and more comments these days. It feels good when more people respond to your art because art is a form of communication. It’s the means you use to share your ideas and your soul with the world. But that self-expression isn’t meaningful until other people respond. Until they comment, share, and start a dialogue with you about it. And when you put the work out there and don’t get the appropriate number of expect...
Learning How to Be a Boss with Ali Manning (#106)
October 21, 2021 07:00 - 44 minutes - 41 MBIt takes a great deal of effort to find the right person to help with your art business, so you want to get it right. That means you need to find a way to retain good team members. You want them to take ownership in your business and pride in the work they do on your behalf. You may not be thinking about this from the beginning of the relationship with a new team member because you're so focused on getting the help you need fast. But you absolutely should be thinking about it: How do I keep g...
How to Work Successfully (and Sanely) with a Relative with Trudy Rice (#105)
October 14, 2021 07:00 - 39 minutes - 36.3 MBIn order to have a successful working relationship with anyone, you need guiding ground rules. You need employee policies and agreements, and boundaries have to be established, especially when you’re working with family. It can feel unnecessary to enact these formal arrangements with those close to us, and yet it's even more important to have them when you’re navigating the relationships that mean the most. In this episode of The Art Biz, I talk with Trudy Rice about her working relationship ...
Trusting Another Artist to Help You Run Your Art Business with Angela Fehr and Robin Edmundson (#104)
October 07, 2021 07:00 - 53 minutes - 49.2 MBIt can be very difficult to hire someone to help with your business, but if you want your business to grow, there comes a point at which you must hire to support that growth. And the wisdom is to hire before you think you can afford it. In this episode I talk with Angela Fehr and Robin Edmundson. Angela has been building a thriving business teaching heart-led watercolor, along with a community of artists to support one another on that journey. She knew she needed help, but she wasn't prepared...
Juggling Multiple Art Styles and Audiences with Robin Maria Pedrero (#103)
September 30, 2021 07:00 - 55 minutes - 51.1 MBWhenever you have multiple styles or subjects, you probably also have multiple audiences. This can also mean that you're essentially running multiple businesses. I'd never tell you not to do this, though I'd be tempted, because experimentation and play are such important parts of your life as an artist. But I will always caution you about the extra work involved. Today we're examining the work and reward that comes with working in multiple styles. In my conversation with Robin Maria Pedrero y...
Redefining Possibilities for Your Art Business Mailing List (#102)
September 16, 2021 07:00 - 18 minutes - 17.6 MBDoes the thought of expanding your mailing list give you a headache? Do you constantly push tending your mailing list to the back burner because it feels like the least productive or enjoyable task on your lengthy to-do list? Your mailing list is your art business’s #1 marketing asset, but it’s absolutely useless if you aren’t using it and intent on growing it. Too many artists neglect their mailing lists simply because they don’t know the real power that it holds. In this solo episode, you’...
Simplifying to Improve Your Productivity with Amelia Furman (#101)
September 09, 2021 07:00 - 49 minutes - 45.6 MBWhy do we make things so difficult for ourselves sometimes? We don't mean to. It's our nature to appreciate simple solutions that we can quickly grasp and execute. I think we unnecessarily complicate our businesses because we lose focus. We get distracted by social media posts and emails. The next great invention makes it to our line of vision and we suddenly wonder how we ever did without it. And during this month while we're working on improving productivity, it's even more tempting to sea...
Qualities and Tools That Lead To Achievements Worth Celebrating (#100)
September 02, 2021 07:00 - 37 minutes - 34.8 MBWelcome to the 100th episode of The Art Biz! In this milestone episode, the tables are turned as I become the guest of host Cynthia Morris. Cynthia was one of the first guests on my second attempt at this podcast, and I have learned so much from her wit and wisdom. In our conversation, Cynthia is set on helping me not only celebrate this important milestone but also reflect on just how far this podcast has come and what it took to get it where it is today. More than just a self-congratulator...
A Realistic Strategy for Increasing Your Income (#99)
August 26, 2021 07:00 - 12 minutes - 13.4 MBWhat can you do if your art business isn’t profitable? When you’ve trimmed business expenses as far as you can, the only other thing you can do to be profitable is to increase your income. Your goal as the CEO of your art business should be to increase income and lower expenses while also increasing joy and lowering your frustration level. In this solo episode, you will learn about the income-accelerating plan that shapes a realistic strategy for increasing your income. This four-step proces...
Being Profitable Doesn't Have to Mean Doing More with Jill Soukup (#98)
August 19, 2021 07:00 - 51 minutes - 49.3 MBBeing profitable as an artist doesn't necessarily mean you need to do more. Sometimes it's about doing less by being discerning about what you take on and where you invest your energy. This is extremely difficult to do when you are trying to show and sell your art. You want to do more. To add new income streams and the latest marketing platforms. The ads and social media posts want you to do more. But more is exhausting. My guest for this episode knows how to get what she wants without d...
Increasing Art Sales with Online Events with Patricia Griffin (#97)
August 12, 2021 07:00 - 51 minutes - 48.9 MBSometimes you just need to throw out the old models for doing business and try something totally new. Maybe you're bored with business as usual. Maybe the results aren't as profitable as they were in the past. Or maybe you are no longer enjoying the same old way of doing business. It's okay to go off-script. In this episode, I talk with ceramic artist Patricia Griffin. If you visit her website during certain times of the year, you won't see anything for sale because she has sold out. Zero ...