Appitalize On Your Idea: The Podcast
42 episodes - English - Latest episode: about 8 years ago - ★★★★★ - 7 ratingsAppitalize On Your Idea will help you bring your ideas to fruition.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Season 2 Episode 5 - Command Control Power - Find your Niche
June 23, 2016 00:19 - 27 minutes - 25 MBBe an expert and find your niche Happy Thursday everyone. Today on the Appitalize On Your Idea podcast I have Jerry Zigmont and Sam Valencia, who are both Apple Consultants and 2 of the three members of the Command Control Power podcast. The CCP team was at ACEs Conference this year to both do a presentation on Managed services and also taped a live episode of their wildly famous podcast. Today we discuss why they started the podcast. In their mind there wasn't a niche filled for App...
Season 2 Episode 4 - Amy McKnight - Empower your Customers
June 14, 2016 12:58 - 24 minutes - 45.7 MBEmpower your Customers Hey Hey everyone! It's time for another great episode of the Appitalize On Your Idea podcast. Today we have Mac Spa owner Amy McKnight on. Amy was an attendee of the 2015 ACEs Conference who then turned into a speaker for the 2016 conference. Amy has a great angle on empowering customers. Many of us would believe that teaching a customer how to do something would eliminate the need for us, but not with Amy. She believes (and rightfully so) that if you empower y...
Season 2 Episode 3 - Randy Krum
June 06, 2016 23:15 - 30 minutes - 56.6 MBVisualize the Spoon Happy Tuesday everyone, and welcome to another episode of Appitalize On Your Idea: The Podcast. Today we have Randy Krum, author of Cool Infographics and owner of InfoNewt, a company dedicated to data visualization and infographics. Randy and I discuss the reason for using infographics. So many times an infographic is incorrectly listed, as many just thing if it has pictures it's an infographic. On Randy's blog Cool Infographics, he posts about different types of g...
Season 2 Episode 2 - Peter Shankman
May 23, 2016 21:47 - 23 minutes - 43.4 MBKnow Thyself Happy Tuesday everyone, and welcome to another episode of Appitalize On Your Idea: The Podcast. Today we have Peter Shankman, most famously known for the founder of HARO (Help a Reporter Out), and now a public speaker. Peter has a great grasp on customer service, and even has written the book on it - Zombie Loyalists. Peter's golden rule is to "hire for people". Hire people who can deal with people first and then teach them the technical aspects of their job. Peter has a new...
Season 2 Episode 1 - We are back!
May 17, 2016 18:44 - 6 minutes - 12.6 MBSeason 2! Ok so it's been a year or so since my last episode, but its are back! It could be worse. I could have followed the Sherlock seasons on BBC (for those who don't get it, there are 3 episodes a season and they are like 2 years apart!). So here goes again. Welcome to the Appitalize On Your Idea Podcast. This short re-introduction episode is to just explain what's been happening in the last year. Why I haven't produced the show, and what's been happening to me personally. Now ...
Episode 37 - Victor Agreda Jr - Tell the Story
June 07, 2015 20:36 - 34 minutes - 64 MBTell The Story Happy Monday everyone, and welcome to another episode of Appitalize On Your Idea: The Podcast. Today we have on Victor Agreda Jr, of Angry Dad Gamer and SuperPixel studios. Victor has done a lot of things in his life that has brought him to where he is now. Having started as just a commenter on a blog, turned him into the Editor-in-chief (yes I'm skipping a lot of that story here) and when that blog shut down he continued on telling stories with his comedy, his magic and ...
Episode 36 - Tony Ubertaccio - Give Value Up Front.
May 31, 2015 23:19 - 32 minutes - 59.3 MBBe a part of the process and give value up front. Welcome back Appitalizers. Now that the ACEs Conference is over, I'm back to bring you some great content and podcast episodes. We kick off the return with my good friend Tony Ubertaccio. Tony is a business strategist and consultant. He helps businesses by figuring out how to add value to the business. This could be anything from showing them how to capture emails, to social media strategy to brand positioning. Tony's goal is to help ...
Episode 35 - Ryan Cash - Alto's Adventure
April 05, 2015 17:29 - 33 minutes - 61.7 MBAlto's Adventure Today we have Ryan Cash from Snowman software on the podcast. Ryan and his team built an amazing game for iOS called Alto's Adventure. Ryan and I discuss how the game came to fruition, and the marketing strategy. I know a lot of you have been asking about how to go about building a game, so here's the episode for you! As in previous episodes, we discussed treating the app like a movie — releasing tidbits of the game in teasers and trailers, and then showing some behind th...
Episode 34 - Doug Fluckiger - Advance your idea
March 30, 2015 12:02 - 27 minutes - 51.2 MBHelp advance your idea With today's episode, I have brought on Doug Fluckiger from Silver Creek Studio. Doug happens to be my outsourced graphic designer, but I didn't have him on to talk about us. I brought Doug on today to talk about how to find a graphic designer. With some great tidbits, Doug talks about finding someone who will not just do the graphics and be done, but will help you advance your idea. When you are outsourcing anything, you want someone who will be a partner on the pr...
Episode 33 - The Global Intellectual Properties Law Symposium
March 16, 2015 19:45 - 24 minutes - 44.7 MBLawyers across the world! Today is a special episode of Appitalize On Your Idea the Podcast. We have on first time returning guest David Postolski, and his partner Susanne Somersalo on to talk about The Global Intellectual Properties Law Symposium The GIPLS is the first of it's kind. A three day event taking place March 30th-April 1st. The Symposium, being put on by Gearhart Law will bring nine lawyers from around the world together to answer questions about IP protection from around the...
Episode 32 - Bruce Zutler - Be the Captain
March 08, 2015 17:23 - 30 minutes - 56.3 MBZen of Consulting Bruce Zutler of Venn Products Group joins us today on the Appitalize On Your Idea Podcast. Bruce is a mastermind when it comes to manufacturing, marketing, intellectual property and financing. Essentially if you want to start a business building a product, Bruce is the person to speak to. Bruce and I discuss the challenges of manufacturing. Using sites like Alibaba are great but there's so much more than just posting your idea and hoping someone across the world will ...
Episode 31 - Michelle Tripp - Have a Plan!
March 01, 2015 20:32 - 35 minutes - 64.8 MBIdeas are not cheap On todays episode we have the wonderfully talented Michelle Tripp on to talk about how to market your product. Michelle's number one rule? Have a plan! A great line from the movie One Crazy Summer — "Without plan there is no attack, without attack there's no victory!" Michelle comes on today to talk about having a plan and the three tiers of them: • Objectives • Strategies • Tactics Michelle goes on to talk about how to tailor your message for the appropriate pl...
Episode 30 - Claudia Altucher - Ideas are the currency of the 21st century.
February 01, 2015 23:25 - 28 minutes - 51.9 MBIdeas are not cheap It's episode 30! Today we have on special guest Claudia Azula Altucher. Claudia is a two time best seller, and her latest book Become An Idea Machine has just been published. Claudia talks to us today about how to come up with ideas. "The Idea muscle is like any other muscle, it must be worked out." Claudia, and her husband James Altucher, make it a point to say that you need to come up with 10 ideas a day. It seems like a lot of work but it's not really. Claudia ...
Episode 29 - Jeet Banerjee - Serial Entrepreneur Extraordinaire
January 26, 2015 18:25 - 20 minutes - 44.3 MBThe 22 year old Serial Entrepreneur Today I bring on Jeet Banerjee. Jeet, at 22 years old, has started multiple successful business, wrote a book, and has even spoke at TEDx! It amazes me how Jeet even has time to sleep! Jeet and I discuss how he gets through his days. Jeet talks about prioritizing your tasks. Figure out your day. What important things MUST get done first? Then he delves into something I think a lot of struggle with - figuring out your strengths and weaknesses. It...
Episode 28 - Annie Scranton - The Jigsaw Puzzle of Marketing
January 17, 2015 17:12 - 33 minutes - 61.3 MBThe Jigsaw Puzzle of Marketing Happy Monday! Today I'm glad to have on Annie Scranton of Pace Public Relations in NYC. Annie, whose name you heard back in episode 26, has graced us by bringing her PR knowledge to the Appitalize On Your Idea Podcast. Annie and I discuss the need for a Public Relations firm. While Annie's firm only works with media relations (which in my opinion in the most important type), there are firms out there that do everything from corporate communications to cr...
Episode 26 - Micah Baldwin - Light Your Money On Fire!
January 10, 2015 16:48 - 42 minutes - 77.1 MBLight Your Money on Fire! I'm so excited to bring on my mentor, Micah Baldwin on today's episode of Appitalize On Your Idea podcast. I wanted to bring Micah on to discuss something I have been asked a lot about. "How do I raise money for my company?" As someone who has only bootstrapped my ideas, I have never been able to give the right advice about it. Micah, who is a multi-successful entrepreneur who has raised money on many occasions. Micah talks about the things investors look fo...
Episode 25 - Michael Sorrentio - eyePatch case
January 05, 2015 18:20 - 35 minutes - 65.5 MBA secret Appitalizer Happy New Year everyone, and welcome back to the Appitalize Podcast. Today I have on my friend Mike Sorrentino. Mike is a secret Appitalizer. By this I mean, he followed all the ways to Appitalize on his idea without even knowing it. Mike is the inventor of the eyePatch case, a physical case for your mobile device with a slider to cover the camera. Mike came up with the idea while listening to the radio one night. He got a patent, and then outsourced the design an...
Holiday Episode!
December 23, 2014 15:15 - 7 minutes - 12.9 MBHappy Holidays Everyone! Just a quick note from me to all of you, happy holidays and have a safe new year. This weeks podcast is a special one because I was able to get some of the past guests on to wish everyone a merry christmas, happy hanukah, happy kwanza and happy new year. Thanks to: Jason Womack Elizabeth and Richard Gearhart Martin Waxman David Postolski Jason Frasca Allen Hancock Michael Sorrentino Eyal Amir Warren Whitlock Matthew Hintz For more information check out Appitalize...
Episode 24 - Richard and Elizabeth Gearhart - power couple!
December 15, 2014 15:15 - 41 minutes - 75.1 MBAn entrepreneurial law firm for entrepreneurs Welcome back to another episode of Appitalize On Your Idea: The Podcast. Today I have on Richard and Elizabeth Gearhart of Gearhart law. I know we've had on a lot of lawyers lately, but the reason I wanted to bring these two on is to talk about how Gearhart law in and of itself an entrepreneurial venture. Gearhart law was born on the internet. After a move from Georgia, Richard (with the help of Elizabeth), opened the practice and took to t...
Episode 23 - Warren Whitlock - The Power of Twitter
December 08, 2014 20:37 - 47 minutes - 87.1 MBThe Humanity of Twitter Hope everyone is doing well this chilly December day. Today I have Warren Whitlock on the the show. Warren, #8 in Forbes top 50 social media influencers, was the author of the first book about Twitter. Having an account from Twitters inception, Warren has been able to experiment and test how to best use Twitter for your business. While many people think Twitter is just a place to promote their products, there's a much better way to use it. Answer questions! ...
Episode 22 - Martin Waxman - The Zen of Content Marketing
December 01, 2014 16:50 - 35 minutes - 66.7 MBContent is King! In today's episode I have on Martin Waxman, digital communications and strategist. Martin and I discuss one of the biggest parts of Appitalize, marketing. More specifically, content. Martin explains how content is such a big thing when it comes to any company. Content isn't just blog posts, it's also pictures, videos, white papers, etc. Martin gives some great examples of how and where to post your information. Using tools like Slide Share, writing an ebook, and ma...
Episode 21 - Happy Thanksgiving y'all!
November 25, 2014 20:27 - 42 minutes - 77.4 MBWhat's up everyone!!! It's the week of Thanksgiving, and I wanted to give you all my thanks for reading, listening, and commenting on all the stuff I've been doing this past year. With you, my loyal audience, I wouldn't be able to continue to put out this material. Because it's Thanksgiving week, I wanted to reshare with you one of my favorite episodes of Appitalize On Your Idea:The Podcast. I picked Jason Womack's episode. Why? Because I think that as we come into the holiday time, ...
Episode 20 - Jason Frasca - Google+ and Evernote
November 14, 2014 17:34 - 33 minutes - 61.2 MBGoogle+ will raise your SEO ranks! Today I bring on my friend Jason Frasca to talk about two very different, yet still connected, technologies: Google+ and Evernote. In the world of both Google+ and Everynote, Jason is considered an expert - but the reason he is, is the reason why they are connected. Jason used his Google+ skills to promote his knowledge of Evernote. Thanks to the way Google ranks Google+ information (such as posts, +1's and comments) it allows your profile and your bra...
Episode 19 - Pia Silva - Emotional Connections
November 09, 2014 17:17 - 33 minutes - 61.5 MBCreate an emotional connection between your customer and your company. Today Pia Silva joins us to discuss branding for your company. Branding is the one thing that will leave your mark on your customers. We discuss a few of Pia's favorite websites and how they brand to position themselves. Branding is the very start of your marketing efforts. Once you've established your brand your products will be associated with them, allowing people to understand where they come from. People remem...
Episode 18 - Matthew Hintz - Your trademark tells what your company is going to be!
November 01, 2014 16:16 - 40 minutes - 74.6 MBWhat is your company going to be? It's your trademark! Today I have Matthew Hintz, a trademark lawyer from New Jersey, on to talk about trademarking your business. What's the difference between a trademark and a patent? A patent is protection on a method or a system, where trademark is protection on the word (a.k.a. Wordmark). Trademark's come in a few variants, such as trademarks, servicemarks, and trade secrets. A trademark protects your name, whether your company or your business. ...
Episode 17 - Hostful - What's up Justin!
October 24, 2014 21:52 - 18 minutes - 33.7 MBWhat's been happening lately? I know it's been a while since I've posted a podcast episode, and today's episode is a little hostful episode describing what's been happening lately. While many of you know I've been super busy with Virtua Computers, building new apps with Autriv, and my wife and I are expecting our first child. Today I discussed some new cloud tools I've been using such as ZenDesk, Freshbooks, and AirPair.com, and prepping you guys for upcoming episodes. For more inform...
Episode 16 - Carmine Gallo - Tell Your Story
June 28, 2014 12:40 - 36 minutes - 67.5 MBTell the story. Share your vision. I'm super excited about todays episode with Carmine Gallo. Carmine is a communications coach. He helps large (like Fortune 100 companies large) tell their story. He talks to CEO's, Sales Teams, and all in between showing them the right way to tell their story and share their vision. Today he talks with me, so you Appitalizers can hear him first hand. Carmine mentions some great tips in our conversation - such as the "Twitter Friendly Headline". He ex...
Episode 15 - Mindy Bickel - USPTO education.
June 21, 2014 21:06 - 32 minutes - 60.1 MBUSPTO meets College! Today we interview Mindy Bickel from the US Patent and Trademark Office. The USPTO and Cornell have teamed up to help entrepreneurs get informed and to learn about how to patent their ideas. As an Appitalizer, you should now be plenty aware that you need to protect yourself and your ideas. We have had lawyers on before to explain how to getting protected, but with Mindy we learn it from the other side. Mindy's goal with the program is to teach Appitalizer's how to e...
Episode 14 - Dennis Bone - Do it yourself economy
June 03, 2014 21:38 - 28 minutes - 52.2 MBEntrepreneurial Students On this episode I've interview Montclair State University's own Dennis Bone. Dennis was the former CEO of Verizon New Jersey before being tapped to be the director of the Feliciano Center for Entrepreneurship at MSU. Dennis instituted a new 3 class program that will help students become entrepreneurs. I say this a lot during the actual episode, but do I wish this was around when I was a student. Having this kind of hands on experience really allows students to l...
Episode 13 - Luis Giraldo - Scratch Your Itch
April 28, 2014 15:24 - 39 minutes - 73.2 MBScratch your own itch! Today I'm talking with Luis Giraldo, owner and CEO of Monkey Box in Canada. Luis who's an Apple consultant by day (like me!) found something in his day to day that he needed. He took that idea (what he calls his itch) and made it happen. He was able to Appitalize on his idea. Why I love what Luis did has nothing to do with Monkey Box (despite it being a great app), but more with how he got it built. Luis is a very smart person, but knew where his limits were. ...
Episode 12 - Jason Womack - Your best just got better!
April 08, 2014 19:45 - 40 minutes - 74.3 MBYour best just got better! I'm super excited about todays episode with Jason Womack, of The Jason Womack Company. Jason wrote a book, and current has a podcast called Your Best Just Got Better, in which he discusses ways to help you transform. Whether it's networking or just simple time management, Jason gives great tips towards just doing better in life. Jason's company helps entrepreneurs, CEOs, even stay at home parents the ability to achieve more. With his Get Momentum company, he he...
Episode 11 - David Postolski - Patents, Patents and more Patents
March 31, 2014 14:49 - 47 minutes - 43.1 MBLawyers are your friends! Today I sit down with David Postolski of Day Pitney, LLP. David is an Intellectual Properties lawyers in NY and today we discuss how, what and who should patent and protect their idea (the answer is everyone who has an idea!). David and I talk about the need for protection. How do you keep people from stealing your idea and making money when you should be! David breaks down the three major intellectual property types: Copyright Trademark Patent All three it...
Episode 10 – Liana Knudsen – Time and Passion
March 24, 2014 14:18 - 32 minutes - 29.9 MBBe Passionate! In todays episode we have Liana Kundsen, CEO and master baker of Auntie Liana's Bakery. Liana and her company really hold up the ideals behind Appitalizing on Your Idea. Liana has a full time job (disclosure: she works with my wife), and a part-time entrepreneurial track. In her after hours she runs Auntie Liana's Bakery and makes this delicious cakeballs. Liana and I discuss time management in this weeks episode of Appitalize On Your Idea: The Podcast. Her day job is ver...
Episode 9 - Chris Hawker - Ideas and Inventor!
March 14, 2014 21:09 - 52 minutes - 48.2 MBNeed an Idea? Today's episode is an amazing one with inventor Chris Hawker. Chris, owner of Trident Designs and inventor talks about how he comes up with ideas. Chris' company has produced hundreds of products to be sold in the likes of Wal-Mart and Target. Chances are you have something he thought of in your own home! Chris really delves into how he started, and how you can come up with ideas just looking around. "Every invention solves a problem," he says. I can't agree anymore! Li...
Episode 8 - Hostful – MVP and Vetting
March 09, 2014 23:48 - 21 minutes - 20 MBCreate a value helping position, not a marketing position. Today I decided to a do hostful episode. I wanted to share with you two things that have been on my mind lately. The first is MVP - Minimum Viable Product. When developing an idea you need to learn your core competency of your idea. Build just that in your first version and get it out in the wild. Don't fall subject to "feature creature". Not sure what your core competency is? Describe your product in 1 sentence, that's it! F...
Episode 7 - David Murray - Value Marketing via Social Media
March 02, 2014 18:11 - 45 minutes - 41.9 MBCreate a value helping position, not a marketing position. March is upon us! Todays episode is a great one for people who need marketing help. David Murray, social media directory at Blue Cross Blue Shield joins us to discuss how to use Social Media to communicate with your audience. David talks about how to get started by listening to your customers. Listen to what issues they are having, and then answer them. It's not always about a sales pitch. "You need to create a value positio...
Episode 6 - Pam Lefkowitz - Personal Needs
February 20, 2014 20:08 - 37 minutes - 34.7 MBEverything we do is out of our personal need. Today is a great day to get something done. Let's start it off right by listening to todays Appitalize On Your Idea: The Podcast episode 6 with my guest Pam Lefkowitz from Core Computing in Chicago. Pam is an Apple Consultant, who in her spare time likes to knit. She tells us how there were no good ways to make graph paper patters digitally. So what did she do? She went out and made an app! She found ways to outsource the coding and even b...
Episode 5 - Michael Robin - Bootstrap Marketing
February 15, 2014 16:00 - 34 minutes - 31.5 MBDIY Marketing! In today's episode I talk with Michael Robin of Rocksauce Studios. Michael explains how anyone with an idea can market their product using social media. Even some of the most basic rules of marketing such as tell the story before the product launches. What I love the most about this interview is Michael's story about one of their clients who had a notebook app. I don't want to give away the secret (you should listen to the episode!) but what the creator of the app did was S...
Episode 4 - Eyal Amir - Invest in yourself
February 07, 2014 17:18 - 33 minutes - 30.6 MBOutsourcing is not a bad thing! Eyal Amir, owner of Hammertech Engineering solutions, joins us on todays Appitalize On Your Idea: The Podcast. Eyal is a programmer that I've hired to do some work on apps for me in the past. In todays episode we discuss how you can find and hire outsourced personnel, and what to look for when vetting someone. One big thing we discuss is being able to explain what you want to the outsourced employee. We cover the whole process from once you have the idea ...
Episode 3 - Dr. Roy Bachar - Know Your Idea!
January 30, 2014 21:13 - 36 minutes - 33.8 MBDon't be afraid! Today's episode of Appitalize On Your Idea: The Podcast, I bring on a childhood friend, Dr. Roy Bachar, who has become a very distinguished psychiatrist in New York City. I wanted to bring Dr. Bachar on to help people realize that fear can be overcome when building your idea. We talk about how you can overcome fear by finding places to go to focus on your work, and realizing that while you project your passions on your ideas, you are not your idea as a person. Dr. Bachar...
Episode 2 - Allen Hancock - Watchman Monitoring
January 22, 2014 16:10 - 33 minutes - 31.1 MBTwo in a row!! Super happy to be posing the second episode of Appitalize On Your Idea: The PodCast. Today's guest is Allen Hancock, founder of Watchman Monitoring. Allen and I discuss how Watchman Monitoring came to fruition. In his day job, Allen is an Apple Consultant in Baton Rouge, Louisiana. During his day he found an issue that clearly needed to be solved. How can we check to make sure users backups are running? At the time there was no clear cut answer, so Allen went out and dev...
Episode 1 - Kyle Samani - Pristine.io
January 17, 2014 22:37 - 40 minutes - 40.1 MBIt's our first episode! Welcome one and all to the first episode of Appitalize On Your Idea: The PodCast. In this episode I give a quick review of what the podcast is going to be, before interviewing our first guest Kyle Samani of Pristine.io. Kyle and I discuss Pristine's product, which is a video streaming tool for the medical industry. Thanks to Google Glass, doctors, nurses and paramedics can now stream medical issues to any other device. An example from the show is a paramedic who is...