When your marketing is global ... do you need a zillion personas?
APAC Marketers Roundtable Podcast
English - November 01, 2021 02:23 - 6 minutes - 6.26 MBMarketing Business Technology apac apac marketers apac marketers roundtable apac marketing regional marketing asia marketing asia pac asia pacific asia pacific marketing japac Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to join a startup the smart way (ask these questions first)
A clip from an upcoming episode on marketing globally from APAC. You'll hear from HY Teo, a marketer at an international crypto startup and how they handle all the personas and use cases that make up their target audience.
In this clip:
Dynamics of different regions, like Latam vs Europe
Knowing incentive levers for each region
Geo-based, JTBD-based personas