APAC Marketers Roundtable Podcast
13 episodes - English - Latest episode: over 2 years ago -Listen to insights, ideas and case studies from Marketing and Growth leaders in APAC. APAC Marketers Roundtable is hosted by David Fallarme. Join the community at apacmarketers.com
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Episodes
How to launch a marketplace business like Foodpanda in Southeast Asia
December 11, 2021 22:00 - 5 minutes - 5.32 MBRaphael Cohen, CEO of Deskimo, was formerly Rocket Internet's Head of Asia, where he was the launcher for Foodpanda in Vietnam. I ask him what it takes to bootstrap supply and demand for a marketplace business Where do you start, supply or demand? Practically speaking - how do you get supply? How to convince skeptical supply to sign up How to drive demand Raphael Cohen on LinkedIn Learn more about Deskimo
A very brief history of the SEA tech ecosystem
December 08, 2021 13:39 - 9 minutes - 8.81 MBRaphael Cohen, CEO of Deskimo and fmr Rocket Internet Head of Asia, gives us a short recent history of the last decade of the tech ecosystem in Southeast Asia. What life was like pre-Grab, pre-Gojek, pre-Shopee Lazada, Zalora, Foodpanda in the same office How building a company was different The distinct change in investor appetites Raphael Cohen on LinkedIn Learn more about Deskimo
Growing in APAC means running lots of pilot experiments
December 03, 2021 04:00 - 9 minutes - 8.71 MBRomka Walkowiak, Sales Director at HubSpot, talks about why you need to run pilot tests and experiments in APAC. I also add my 2c on the "key question" that all APAC teams have to answer, especially when expanding into Southeast Asia. Romka on LinkedIn David on LinkedIn
How to manage teammates from different parts of APAC
November 30, 2021 04:00 - 6 minutes - 5.49 MBI chat with HubSpot Asia Sales Director Romka Walkowiak about how she coaches and manages team members all across APAC. Sales and marketing leaders in APAC usually have to manage teammates from a variety of nationalities and cultural backgrounds. With 10+ years leading teams in the region, she gave a great answer (that honestly left me feeling a bit dumb! in a good way.) Romka on LinkedIn David on LinkedIn
How to expand into SEA, Building an ecommerce brand from Asia (ft. Jean Thomas, CMO @ Pomelo Fashion)
November 23, 2021 05:57 - 48 minutes - 44.4 MBI chat with Jean Thomas (CMO @ Pomelo Fashion, ex-CMO Lazada SG/Redmart) about growing brands in Southeast Asia, how he runs his marketing team, and what he learned by crashing servers during a livestream. We discuss: What to ask before expanding into SEA How to set up a marketing roadmap in a competitive industry How to set up a marketing strategy based on principles His view on current state of Shopee vs Lazada Adventures in ecommerce livestreaming Jean Thomas on LinkedIn David ...
Common questions company leaders ask when expanding to Southeast Asia
November 17, 2021 03:00 - 7 minutes - 6.97 MBA clip from an upcoming episode with Jean Thomas (CMO Pomelo Fashion, ex-Lazada/Alibaba) where he answers questions that companies usually ask when starting to expand into Southeast Asia. Jean advises companies looking at APAC and SEA expansion, and he shared some of the things he usually covers with them: How to manage the "awful" unit economics vs EMEA or USA Hiring talent - bringing in home country operators vs hiring local Should you start in just one country or go cross-border / mul...
Career Advice from APAC Marketing Leaders: Leaving Google, What To Do in Your 30s, and more...
November 12, 2021 05:57 - 29 minutes - 26.9 MBCareer frameworks, advice and stories from APAC marketing leaders across big tech and startups. We cover when to quit your job, how to think about your 20s 30s 40s and 50s, and other ideas that help you navigate the middle of your marketing career. We cover: How to think about your career in decades How to avoid chasing the wrong things in your career How to create a career "north star" How to leave a job that's paying you really really well Guests on this show: James Gilbert, Sr Dire...
Building a Career GPS (from ex-Dropbox Product Leader)
November 05, 2021 02:00 - 17 minutes - 15.6 MBHow do you build a career GPS or a career north star? Here's a framework from Dexter Zhuang, Product Leader @ Xendit, former Growth PM @ Dropbox and career coach to people in tech. In this clip: A simple exercise to identify your career values Stories of people who have course-corrected their career How and Why Dexter left Silicon Valley for Southeast Asia Connect with Dexter Zhuang Connect with David Fallarme
How to run global marketing successfully when you're based in APAC
November 03, 2021 07:00 - 39 minutes - 36.2 MBRegional marketing within APAC is one thing, but what about global? Gabriel Lim (CEO @ Salewhale) gives the B2B SaaS view while HY Teo (marketer @ crypto / blockchain startup) shares how it could work in B2C. What's in this episode: Why adapting messaging globally is counter-intuitive How crypto companies grow w/o relying on FB and Google ads Do you have to create a zillion personas to cover all your markets? Examples of global companies doing regional marketing Discussions on org cha...
When your marketing is global ... do you need a zillion personas?
November 01, 2021 02:23 - 6 minutes - 6.26 MBA clip from an upcoming episode on marketing globally from APAC. You'll hear from HY Teo, a marketer at an international crypto startup and how they handle all the personas and use cases that make up their target audience. In this clip: Dynamics of different regions, like Latam vs Europe Knowing incentive levers for each region Geo-based, JTBD-based personas Connect with HY on LinkedIn Connect with David Fallarme
How to join a startup the smart way (ask these questions first)
October 29, 2021 02:55 - 8 minutes - 7.54 MBWith so much VC money flooding APAC today - especially SEA and India - you may be tempted to jump to a startup. How do you know if it's the right choice for you? Hear from Yi Ning Lim (Global Head of Marketing at Entrepreneur First) about how she would approach this, drawing from her experience of working in big tech and startups. You'll hear about: - A framework to evaluate startups - Questions to ask before you join a startup - How to think about your career and financial "opportuni...
Comparing Shopee's execution vs Lazada (according to ex-CMO of Lazada SG)
October 20, 2021 05:18 - 9 minutes - 8.57 MBThis is a clip from a longer conversation with Jean Thomas, CMO of Pomelo Fashion. Jean was formerly the CMO of Lazada SG/Redmart and so I had to ask him what he thought about Shopee vs Lazada. Here's his candid take. You'll hear about: - Lazada finally "punching back" after letting Shopee take the lead in SEA - The inside view of what happened during the Alibaba/Lazada merger - Jean's take on what's allowed Shopee to grow so quickly You may also be interested in my deep dive on Shopee...
Messaging Differences in APAC vs USA
October 20, 2021 05:06 - 5 minutes - 4.84 MBWhen doing business across the USA and APAC, you're going to run into a lot of situations where "what works over there doesn't work over here." Once you really start executing, you'll find that one of those things is messaging and positioning. The messaging you have for a market like Australia (English-speaking and resembles America in many ways) has to be different from the one you use in the Philippines (which also speaks English, but also has many singular qualities.) The inevitable sec...