Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs. artwork

Steal Amazon Market Share with PPC with Brian Johnson of Canopy Management

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

English - February 19, 2021 05:19 - 31 minutes - 28.7 MB
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Previous Episode: Differentiating your Product on Amazon with Brian Johnson of Canopy Management
Next Episode: Importance of Entrepreneurial Mindset with Branded by Women Panel Part 1

Sometimes you leave the door wide open for all your rival

Ultimately, we want to defend our real-estate

If a shopper makes it to our product page, we don’t want to lose them to competitors. 

So it’s better to defend some of that real estate/air space.

 

Today, Brian Johnson from Canopy Management will share his thoughts about defending and stealing the Amazon market.

 
You'll Learn:

How to defend your product through "air space"
How to steal market share through the listing
Understanding Amazon Ad Options
The importance of identifying complementary products