Community Building for Product Validation
Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.
English - January 30, 2023 07:00 - 29 minutes - 26.6 MBEntrepreneurship Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Vance Lee is the founder of Playground Theory, a company specializing in community building for product validation. In this episode, Vance will discuss the importance of building a strong community for product validation and how to effectively engage with potential customers to gather valuable feedback and insights. He will share his expertise and experiences in creating successful communities and how it can help companies validate and improve their products.
Time Stamps
00:00 | Introduction
02:13 | Introduction to Product Validation
04:59 | Scaling Product Validation
07:41 | How do we even find people to even ask their opinion of
11:58 | How Do We Start That Conversation In a Way That's Helpful?
14:25 | The Five Question Survey
18:27 | Mistakes To Avoid
22:33 | More About Playground Theory
Introduction to Product Validation for Amazon Sellers
Vance Lee of Playground Theory is an expert in pre-orders and crowdfunding
Discusses the importance of product validation for Amazon sellers
The process of validating a product involves figuring out if people want it and what they want/don't want about it
Validation helps to ensure the product is successful and profitable before investing time and money
The Importance of Product Validation
Product validation is an important step before investing resources in a new/existing product
Without validation, companies may spend time and money on a product nobody wants
The traditional Amazon private label process involves looking at reviews, but it's important to look at other options for validation
Validation ensures the product will be successful and profitable
Understanding Product Validation
The speaker discusses the concept of product validation and how it's crucial before scaling a product
Defines validation as getting feedback from customers about the product and understanding their needs
Mentioned Andreessen's idea of product-market fit as another important aspect of validation
By getting customer feedback, businesses can make sure the product has the desired features and is viable
The Process of Product Validation
Validation is the process of getting feedback from potential customers to make sure the product meets their needs
Involves talking to people and getting their opinions, as well as market research
Helps to create a defensible product that sets the business apart from competitors
Also involves talking to suppliers to see if the product is feasible and the necessary resources are available
Validation helps to create a unique product that fulfills its primary and secondary functions and desired price point.
Resources
Ready to take your Amazon business to the next level?
Visit amazingfba.com/playground today and unlock the power of community-driven product validation.
Get the expert insights and resources you need to validate your products and ensure their success and profitability. Don't wait, click now and join the revolution!