0044: Acquiring Health & Wellness Brands with Yadin Shemmer of Intrinsic
Amazing Exits Podcast
English - July 12, 2021 06:00 - 28 minutes - 26.3 MBEntrepreneurship Business Marketing amazon amazingexits amazonbusiness amazonfba amazonseller ecommerce ecommercebusiness exit exitplanning exitstrategy Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Yadin Shemmer is the Founder and CEO of Intrinsic. Intrinsic is an acquirer and accelerator of Amazon-focused health and wellness e-commerce brands. Yadin is a serial health care entrepreneur with several successful business exits. Before his time at Intrinsic, he was the CEO of Mango Health, a medication management platform, President of Consumer of Business at Everyday Health Group, and Founder and CEO of Better2Know, a direct-to-consumer diagnostics business.
In this episode…Founding a company and building the brand to be globally recognized and influential can be a daunting task. Knowing where to start and how to reach consumers is one hurdle.
Yadin Shemmer at Intrinsic knows how to engage and find consumers. He has been in the digital healthcare space for over 15 years, and his ability to bring consumer eyes to products and expose them boosts growth and takes the products beyond the average sale channels. At Intrinsic, they have a team with unparalleled experience in building brands.
In this episode of Amazing Exits, Paul Miller is joined by Yadin Shemmer, Founder and CEO of Intrinsic, to discuss how to grow brands off Amazon. Together, they go over helping founders build and scale brands, pushing a product into the healthcare ecosystem, and the importance of health and wellness. Yadin also explains revenue in a profitable business — and the sale is only the beginning. Stay tuned!