0024: Direct Response TV Pioneer Shares Expert Strategies and Tips for Building Iconic and Highly-Valuable Brands

Rick Cesari is a direct response marketing trailblazer, best-selling author, keynote speaker, and esteemed consultant. He was the very first person to build a national brand using direct response TV marketing and has since grown a plethora of brands—like Juiceman® Juice Extractor, Sonicare®, Clarisonic, and OxiClean—into household names.

Currently, Rick is the Chief Marketing Officer at Direct Branding, an omni-channel branding and marketing company that uses engaging videos to help companies build their brand’s presence and generate sales. Not only that, but he recently released his fourth book, The Amazon Jungle: The Truth About Amazon, The Seller's Survival Guide for Thriving on the World's Most Perilous E-Commerce Marketplace.

Do you ever feel like you’re spinning your wheels as an Amazon entrepreneur? In other words, are you spilling blood, sweat, and tears for your business, but not reaping the benefits you expected? You’re certainly not alone—and this episode is calling your name.

Rick Cesari has been through it all: underwhelming exits, national success and recognition, career confusion, lucky timing, and everything else in between. However, after more than 25 years in the turbulent and fickle direct response marketing industry, business is still booming for him as an advertiser, consultant, author, and speaker. So, what’s Rick’s secret sauce for success—and how can you emulate his strategies in your own business?

In this episode of Amazing Exits, Kellianne Fedio and Paul Miller sit down with Rick Cesari, one of the world’s first direct response marketers and the Chief Marketing Officer at Direct Branding, to share the ups and downs of Rick’s incredible career. Tune in as Rick reveals his best-kept tips and tricks for digital marketing, Amazon entrepreneurship, and brand building that will boost your conversion rates and skyrocket your sales today. Stay tuned!